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Ruffle Cardigan

Ruffle Cardigan

Wool Overs (http://www.woolovers.com),  announces the launch of its new spring / summer knitwear collection on 1st April 2009.  The 18 new garments are knitted in a luxurious cotton and silk blend, making them ideal for the summer months.  All the Wool Overs’ collection is available to buy online. 

Wool Overs is celebrating the launch of its new collection with a 10% ‘Early Bird’ discount for its customers.  By inserting the Order Code EB09 at the checkout, the shopper will automatically be awarded the 10% discount. 

 

The new designs include a new feminine ruffle cardigan,  knitted in luxurious silk and cotton.  This flattering cardigan has ¾ length sleeves with ruffled cuffs, This machine washable silk and cotton cardigan comes in 5 classic colours: Brown Marl, Cornflower, Navy, Pistachio, and Rich Rose. 

 

Spotted Cotton & Silk Cardigan

Spotted Cotton & Silk Cardigan

Also in the new season line-up is a sensational polka dot cardigan (left), again knitted in the softest machine-washable silk and cotton.  It is available in 3 classic spring colours: Cerise, Brown Marl, and Cornflower.

Wool Overs is noted for its quality, and extensive range of value for money knitwear.  All the company’s garments are machine washable and knitted from natural yarns, such as pure wool, cotton, silk, and cashmere. 

Visitors to the Wool Overs’ website can see the range of knitwear in all the colour-ways.  Managing Director, Mark Shenton said, “Most websites use computer software to produce different coloured images.  Here at Wool Overs, we don’t think that’s good enough, so we’ve shot over 600 pictures of our knitwear showing all the different colours.  That way our customers can easily see how they look and what’s right for them.”

The 10% discount is valid on any online purchases at http://woolovers.com until the end of April 2009, and can be claimed by entering the Order Code EB09 at the online checkout. 

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Notes to Editors

Now in its 20th year, Wool Overs has built an enviable reputation as being one of the best knitwear manufacturers and retailers in the market. 

The Haywards Heath company’s customer base is international and the Wool Overs Australia website has been recently launched.   A dedicated US website is planned for later in the year. 

Wool Overs’ sales have increased by 70% on 2008. 

For more information or images, please contact:

Mark Shenton, Managing Director
Tel: 01444 870 970
Email: mark@woolovers.co.uk

Last night saw the first networking evening of the B2B club at Bloxham Mill, a prestigious Business Centre near Banbury.  The evening was organised by the Mill and sponsored by BM-IT, one of the companies based there. 

From the minute we arrived to a very warm welcome, it was clear this was going to be a great event.  After some lively networking, guest speaker Steve Cunningham took the floor. 

Steve Cunningham is an inspiration!  He lost his sight at the age of 12 and is living proof of how guts and determination can overcome any odds.  He has set land and water speed records and was the first blind person to fly round the UK.  If that isn’t motivational, I don’t know what is!  Steve’s watchword is ‘Go MAD’ … Make A Difference.  And without a doubt, he made a difference to everyone attending the event last night. 

In the early 1990s, I worked for the RNIB (Royal National Institute for the Blind) fund-raising team.  It changed my attitudes and, as a copywriter, I am now passionate about the accessibility of print.  My Area Manager was blind and he was one of the most amazing people I’d ever had the privilege to meet.  Like Steve Cunningham, he never let his blindness stand in the way of his goals and aspirations. 

Its hard for any sighted person to understand these challenges.  Even if we don a blindfold, we’re secure in the knowledge we can take it off and life will return to normal.  One of my most vivid memories of that time was having to eat a cooked breakfast wearing a blindfold.  I still shudder today at the experience.  You can’t begin to imagine how awful a fried egg can be when you can’t see what you’re eating!  For someone who couldn’t master an everyday thing like eating breakfast, I’m lost in admiration for Steve Cunningham who is not only a record breaker, but is also a successful, active, and dynamic business man.   

All in all, it was a sensational evening.  We networked with around a 100 like-minded people, were well fed with a stunning buffet, and came away with an impressive ‘goodie bag’.  This both delighted and bewildered me.  My bag contained an umbrella … very useful for someone who loses them at the rate of about 2 a year!  However, when I put on my marketing hat, I was bound to wonder why it wasn’t branded with a sponsor’s name?  Perhaps the organisers, who did a brilliant job, should be talking to Jody Fletcher of Banbury’s Chilli Promotional Products.  She’ll soon get them sorted out and making the most of their marketing opportunities!

Working from home in Chipping Norton has many advantages, not least avoiding the rush hour traffic.  But another benefit is being able to respond to neighbourhood events.  This might include taking-in parcels for neighbours, and letting-in the odd plumber who has come to mend the pipes, but yesterday lunchtime was a little out of the ordinary. 

 

David, who is a little short sighted, spotted a cat up the road behaving strangely.  It appeared to be eating plants and walking with an unusual gait.  However, as it got closer and his vision improved, the ‘cat’ turned out to be a rabbit.  We’re not talking about the common or garden wild rabbit here, but a cute little domesticated bunny wunny! 

 

Having had a rabbit many years ago who made Houdini look like a rank amateur, there was no doubt the intrepid WORD-right team had to go to the rescue.   This little escapologist was capable of way eating its way through all the neighbourhood’s prize delphiniums and we weren’t going to be responsible for that!  

 

Lettuce in hand, the next half hour was spent stalking Mr (Ms?) Rabbit through gardens, across pavements, and dodging the odd car.  Luckily it’s a quiet road, so our prey was never at too much risk from the traffic at least.  Finally, after getting it cornered, David secured Bunny Wunny with a flying rugby tackle, worthy of Steve Borthwick himself.  Of course David was very pleased with himself, but personally I think Mr (Ms) Rabbit just made a tactical error and ran towards him, instead of away!  

 

Much as I like bunnies, we are simply not geared up for this sort of house guest.  Megan, our Security Consultant and Border Collie, would surely take exception to this temporary lodger.  However, there’s nothing like a bit of improvisation, and Mr (Ms) Rabbit was soon safely installed in a plastic crate with the lid secured and given a gourmet lunch of carrot and Iceberg lettuce.  The distribution of ‘found’ notices round the neighbourhood turned up the rightful owner and soon our bunny was safely returned home. 

 

As a small business always looking for a niche, could there be a gap in the market here?  ‘Bunny Busters’ does have a certain ring to it!  Is lettuce tax-deductible … is there VAT on bunny capture?  Who knows?  But it was great to be able to help and we were amply rewarded with an email last night thanking us for catching ‘Twitchy’! 

 

So after all the excitement, there was nothing left to do but get back to our desks and do what copywriters do best … rabbit … rabbit … rabbit! 

 

 

Wool Overs Knitwear Specialist

Wool Overs Knitwear Specialist

Wool Overs (http://www.woolovers.com), the Haywards Heath knitwear manufacturer and retailer, is celebrating its 20th year in business with a sales increase of 70% on last year’s figures.  Despite the economic climate, the company has seen a surge in both online and offline sales. 

Founded in 1989, Wool Overs is a family owned and managed company.  As well as a significant online presence, Wool Overs has a Factory Shop at its Haywards Heath base, and runs one or two day sales at venues and events across the UK. 

Most of the yarn used in Wool Overs’ production comes from British flocks, and the company works closely with the British Wool Marketing Board, helping to support rural economies in the UK.   Wool Overs’ customer base is international and the company has recently launched its Wool Overs Australia online portal (http://www.woolovers.com.au).  Soon to follow is a dedicated US website. 

Managing Director Mark Shenton, believes the company’s success stems from its value for money and extensive range.  Wool Overs has made a considerable investment in its Internet Marketing over the past 2 years to target the online market.  The optimised website generates over 50,000 hits every month.  To cater for the local market, the company opened its Factory Shop in Haywards Heath in 2008.  

Mark Shenton says, “From day one, we’ve communicated with the people who matter – our customers.  We listen to what they say, and many of our designs and product range are a result of customer feedback.  With so many people buying online these days, we make sure this is as easy as possible for them.  For example, we’ve shot over 600 photos for our website so people can see all the colours on offer.  Computer-coloured and generated images are not good enough for our customers!” 

Wool Overs is preparing to launch its new season designs on 1 April 2009.  The new range features 18 up-to-the-minute cotton and silk designs. 

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Notes for Editors

Wool Overs Ltd is a family owned company, based in Bolney Grange, Haywards Heath, West Sussex.  As well as manufacturing, Wool Overs retails both ladies and men’s knitwear. 

Wool Overs believes in using natural, renewable products and a significant number of the company’s garments are knitted in pure British Wool.  All Wool Overs’ garments are machine washable and available in a range of colours and sizes. 

For more information, please contact:

Mark Shenton, Managing Director
Tel: 01444 870 970
Email: mark@woolovers.co.uk

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