You are currently browsing the tag archive for the ‘Press Release’ tag.

Many years ago (in the dark ages before email) I went to a PR workshop run by a local newspaper. They were keen to encourage people to learn how to write good press releases – they genuinely wanted to publish the stories in the paper.

They couldn’t use a lot of the press releases they received because they didn’t contain the right information.  Worse still … some didn’t even include any contact details, so they had no way of getting in touch with the sender!

That’s a great shame, because PR is a powerful marketing tool.  Yet even today, many small businesses don’t really understand how to make use of it.

Sadly people feel daunted by the thought of having to write a press release and let great promotional opportunities slip away.

Because we want to change that, we’re running a Press Release Writing Masterclass – where you can come along and learn the ropes for yourself.

This is your opportunity to roll your sleeves up and learn how to write a press release to get your business noticed.  It really is a hands-on experience!

The Press Release Writing Masterclass is on Wednesday 6th April at Bloxham Mill Business Centre, near Banbury,  from 9.15am until 12.30.  The cost is just £40  + VAT.  Book online now – spaces are limited and there are only a couple left.

Did we mention there’s going to be coffee and buns as well?







Wool Overs Knitwear Specialist

Wool Overs Knitwear Specialist

Wool Overs (, the Haywards Heath knitwear manufacturer and retailer, is celebrating its 20th year in business with a sales increase of 70% on last year’s figures.  Despite the economic climate, the company has seen a surge in both online and offline sales. 

Founded in 1989, Wool Overs is a family owned and managed company.  As well as a significant online presence, Wool Overs has a Factory Shop at its Haywards Heath base, and runs one or two day sales at venues and events across the UK. 

Most of the yarn used in Wool Overs’ production comes from British flocks, and the company works closely with the British Wool Marketing Board, helping to support rural economies in the UK.   Wool Overs’ customer base is international and the company has recently launched its Wool Overs Australia online portal (  Soon to follow is a dedicated US website. 

Managing Director Mark Shenton, believes the company’s success stems from its value for money and extensive range.  Wool Overs has made a considerable investment in its Internet Marketing over the past 2 years to target the online market.  The optimised website generates over 50,000 hits every month.  To cater for the local market, the company opened its Factory Shop in Haywards Heath in 2008.  

Mark Shenton says, “From day one, we’ve communicated with the people who matter – our customers.  We listen to what they say, and many of our designs and product range are a result of customer feedback.  With so many people buying online these days, we make sure this is as easy as possible for them.  For example, we’ve shot over 600 photos for our website so people can see all the colours on offer.  Computer-coloured and generated images are not good enough for our customers!” 

Wool Overs is preparing to launch its new season designs on 1 April 2009.  The new range features 18 up-to-the-minute cotton and silk designs. 

– ends –

Notes for Editors

Wool Overs Ltd is a family owned company, based in Bolney Grange, Haywards Heath, West Sussex.  As well as manufacturing, Wool Overs retails both ladies and men’s knitwear. 

Wool Overs believes in using natural, renewable products and a significant number of the company’s garments are knitted in pure British Wool.  All Wool Overs’ garments are machine washable and available in a range of colours and sizes. 

For more information, please contact:

Mark Shenton, Managing Director
Tel: 01444 870 970

10 February 2009

Lynq Logo

Lynq Ltd Software House

Lynq Ltd (, the UK-based software house which is an Exact Reseller and Partner, will be making the trip to Nashville to participate in Engage, the Exact Users Conference (  The 2009 conference, which is being held between 22nd and 25th March, gives Exact customers the opportunity to share knowledge and ideas with other users. 

Lynq will be exhibiting in the Vendor Showcase at Booths 24 and 25 and will be demonstrating a range of software solutions designed to reduce costs and streamline operations.  In particular, the recently launched Visual Planner and Hyperlynq are expected to take Engage by storm. 

These applications, developed by Lynq and available from both Lynq and Exact, have been designed to work straight ‘out of the box’, providing a fast ROI (Return on Investment). 

Lynq will be demonstrating the power of these applications to delegates attending the Engage conference at their booth in the User Showcase.  Interested parties will be able to see live demonstrations there and then, or book online demonstrations for after the event. 

Visual Planner

Visual Planner is the Only Production Planning and Scheduling Tool to fully integrate with Exact Macola Systems.  With Visual Planner, production teams can be trained and up and running in a matter of days, saving time and costly implementation fees.  It has been developed to satisfy all the criteria of a busy manufacturing operation.  Its wealth of benefits include substantial time savings, a reduction in labor costs, and lower stock levels: essential for Lean Operations. 


HyperLynq is a powerful and dynamic toolset which unlocks the information stored in an Exact Macola system.  HyperLynq consists of a System Manager and an extensive range of Lookups and Plugins. 

HyperLynq allows the user to manipulate and look at data quickly, build standard and one-off reports, and interrogate Macola data in novel and sophisticated ways. 

John Grima, Lynq’s Business Development Manager says, “We launched Visual Planner’s pre-release version at Engage last year and had a constant queue of people at the booth.  This year, with the launch of the full versions of the software, we are already being inundated with enquiries.  Visual Planner and Hyperlynq are solutions which help businesses reduce their costs quickly and easily.  These applications will help many manufacturing and distributing organisations survive this recession.”

Anyone interested in finding out more information about Visual Planner can visit Lynq at Booth 24 & 25 at Engage 2009 between March 22nd and 25th.  Alternatively, they can contact Lynq on +44 (0) 1329 800000 or Exact on 1.800.468.0834.

– ends –

Note to Editors

Founded in 1988, Lynq Ltd’s head office is in Hampshire, England.  The company has offices and software support teams in Europe, Ukraine, and US. 

Lynq’s experienced team has worked with Exact Macola for over 20 years.  The company has an enviable reputation as one of the best suppliers of Exact Macola products in the market today.

For more information, please contact:

John Grima, Business Development Manager
Tel: +44 (0) 1329 800162

Joy McCarthy, WORD-right
Tel: +44 (0) 1608 642845

Launch of  Free Copywriting Audio Seminars

WORD-right ( copywriters based in Oxfordshire, has today launched a new series of free audio copywriting seminars.  The audio recordings, which will build into a complete library of copywriting tips, are one of the features of the company’s new website, also launched this week.

Joy McCarthy, WORD-right’s principal writer, is a Tutor with the Institute of Copywriting.  She has used her skills and knowledge to create a series of 10 audio seminars on a wide range of copywriting topics: from how to write about benefits rather than features to writing effective website copy. 

When visitors sign up to receive WORD-right’s newsletter, they will be sent the link to the first audio seminar in the series.  One online seminar will be added to the new website each month, building into a comprehensive library of copywriting tips and tutorials.  Links to each seminar will be published in the company’s monthly newsletter.  There is no charge for the online seminars and no credit cards or other financial details are required when the visitor signs up on the website. 

Access to the online audio seminars will be exclusively for those who have signed up to receive the company’s newsletters.  Joy McCarthy says, “Good copywriting is essential to the marketing of any business, particularly in the current economic climate.  These seminars have been designed to help small business owners and anyone interested in copywriting, to write powerful and effective copy.  We are expecting an avalanche of sign-ups on the site.” 

Anyone wishing to listen to the free copywriting audio seminars can sign up by visiting

– ends –

Notes to Editors

WORD-right is a trading name of IDEAS-right Ltd.  The company has been providing copywriting and marketing services to UK companies of all sizes for the past 3 years from its base in Chipping Norton. 
WORD-right employs husband and wife team, Joy and David McCarthy as well as two part-time Associate Writers.  Joy McCarthy holds a Diploma in Copywriting and is a Tutor with the Institute of Copywriting.  She also holds a Diploma in Distance Tutoring and is currently working with 45 student copywriters. 

For more information, please contact:

Joy McCarthy
Tel: 01608 642845

FBBC to Help Businesses Get the Most from Networking

Monday 2nd February 2009 7.30am – 9am

Faringdon Business Centre, Volunteer Way, Faringdon, Oxfordshire. 

 08 January 2009 WORD-right:  Faringdon Business Breakfast Club ( will be holding a Networking Workshop at its meeting on Monday 2nd February 2009.  The Workshop will help business people make the most of their networking opportunities and will be led by Nigel Morgan of Morgan PR (   


Nigel Morgan Networking

Nigel Morgan Networking

Nigel Morgan is an experienced networker as well as running a successful PR agency in Berkshire.  Nigel regularly gives presentations and runs workshops across the area and is a recognised specialist in the networking field.  The fun and dynamic workshop will take a hands-on approach to help networkers deliver the perfect pitch, how to break into groups and start conversations, and set their networking objectives. 

 Visitors to the Networking Workshop will be welcome.  The cost of attending the networking breakfast and workshop is £10 per head which includes a buffet breakfast.  Anyone wishing to book a place should call the booking line on 0845 003 1340, visit the FBBC website ( or email Joy McCarthy at


 Notes to Editors

 The original Faringdon Breakfast Club was founded in 2004.  The group was threatened with closure in 2007 when SEEDA funding was withdrawn from the Faringdon Enterprise Gateway.  The members rallied and saved the group from closure.  With the help of a voluntary organising committee, FBBC rebranded itself in May 2008  and now regularly attracts more than 20 people to its monthly meetings.

 FBBC is unique in that the breakfast club is not owned by any person or organisation.  There are no membership or joining fees.  It is run by the members for mutual benefit.  Any surplus funds are spent on promoting the group.  Anyone attending the networking  breakfast is deemed to be a member and eligible to have their profile included in the regular newsletter, and have their details in the members’ directory on the FBBC website FOC. 

Further information from:

 Joy McCarthy – WORD-right Copywriting and Communications

Tel: 01608 642845


Nigel Morgan

Morgan PR

Tel: 0845 00 33 666

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 17 other followers

wordpress blog stats