You are currently browsing the monthly archive for March 2010.

As a copywriter, I’m passionate about communication.  Remember the old adage which says, ‘businesses don’t plan to fail, but many fail to plan’?  My take on this is businesses should plan to communicate, and effective communication can solve many a business problem.

I was pleased to meet a local small business marketing expert called Jez Hunt through Twitter, and it was an article on his blog which prompted me to write this one.  His message (and ours) is that marketing isn’t rocket science … marketing doesn’t need deep pockets, and there is a great deal you can do to promote your business, simply by communicating with people.

Let me tell you a story … a few years ago I was attending the local rugby club’s junior section AGM … and jolly boring it was too!  The club had several problems:

  • Not enough children playing
  • Not enough income
  • Not enough coaches

After an hour of lengthy discussion they were still going round in circles, and I couldn’t hold my tongue any longer.  Couldn’t they see the answer was simple?  Start communicating!  Reach out to the local community.  Recruit more children … they come as a package deal with parents (potential coaches) … more children would mean more membership ‘subs’ … problem solved!  What was difficult about that?

So we produced flyers which were distributed through the schools, the coaches ran ‘taster sessions’ in the schools, we put up posters, we got coverage in the local press, and we contacted old members.

Just 3 months later, several new coaches were being trained and the club coffers started to fill up.  And I knew the problem was solved when the under-7 coach took me to one side and hissed … “Will you please stop!  I’ve got 27 b***** kids round there and I don’t know what to do with them all!’

There are a lot of businesses out there with similar problems:

  • Need more customers
  • Need more sales
  • Need more income

Sound familiar?  So how many ways could you communicate with people to solve your problems?  Do you communicate with your existing customers, or do you abandon them and move on the next hot prospect?

Why not try this communication lark for yourself and see what happens?  My guess is you’ll be surprised at just how simple and effective it really is.

Now … how about bringing the kids along to rugby on Sunday …

Blog post by Joy McCarthy

Advertisements

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 18 other followers

http://twitter.com/WORDright

wordpress blog stats