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THe Cutting Edge in Banbury Hair Salon

The Cutting Edge Hair Salon Reception

If you’ve thought about using social media sites such as Facebook and Twitter, but wondered if it’s effective, read on …

Yesterday we launched the new website for Banbury hair salon: The Cutting Edge.  The site went live just before 2pm.  The salon directors understand the importance of social media and how it can help their marketing.  They use Twitter, Facebook and LinkedIn extensively.

Despite it being a Sunday, a day when there tends to be less social media traffic, Kirsty Pearce (Salon Director of The Cutting Edge) started promoting the new site on their Facebook page and through Twitter.

The launch of a new website is always an excellent marketing opportunity and it’s possible to generate a significant volume of traffic using social media.  We always help our clients promote their new sites and keep a close eye on the website stats to measure the effectiveness of the launch activity.

Thanks to Facebook and Twitter,  record numbers of visitors looked at the new Cutting Edge website. In less than half a day, 858 people visited the site and a staggering 2,739 page loads were registered.  How does this compare to the hits on the average small business website?

This clearly demonstrates the benefits of social media as a marketing tool.  If you’re convinced, but don’t know where to start, you can get a free copy of our WORD-right guide to using Twitter here.

Much has been written about the Oxfordshire Tweet-up held at Fallowfields Hotel on Monday 18th January, so I thought it was time I added my twopenn’orth.

The networking event was organised by Anthony Lloyd, owner of Fallowfields and passionate Twitter enthusiast, and Kevin O’Brien from Abingdon’s Web Power. It was thought to be the first large-scale business Tweet-up to be held in Oxfordshire and some 50 people attended.

So what was different about this event?  After all, it was just another networking meeting … right?  Wrong!  The atmosphere and the dynamics of the group were totally different to any other networking event I’ve been to.  Here was a roomful of complete strangers, greeting each other like old friends.  While most had never met in the flesh, relationships had already been forged in the virtual world of Twitter.  Newbury dentist Richard Charon, summed it up perfectly in his blog by referring to people as his ‘Twitter buddies’.

Fallowfields pie

Supper at Fallowfields - picture courtesy of Tim Kirby

The Tweet-up would have been a real eye-opener to anyone who doubts the effectiveness of social networking.  There were no barriers, just a lot of positive networking, punctuated by much laughter and good humour. From a business perspective, it was a very positive experience for me and I went home feeling like I’d spent the evening at a great party!

This post wouldn’t be complete without mention of the fabulous supper laid on by Fallowfields.  Monday is the legendary ‘pie night’ at Fallowfields so we were treated to a choice of 3 delicious pies, aptly renamed for the occasion as ‘Tweetpies’!

I’m looking forward, like all the rest of my Twitter buddies, to the next Tweet-up and would like to thank Anthony and Kevin for making it all possible.

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