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With our Professional Copywriting Techniques Masterclass being held next week on  the 26th May, we are giving away a free place to a charity.

This would be ideal for someone who works in a charity’s fundraising or marketing department.  Attendance at our half-day Masterclass will benefit someone who has to write appeal letters, website copy and other promotional material.

The half-day Masterclass will be held at Bloxham Mill Business Centre, Bloxham, near Banbury, on Thursday 26th May between 9.15am and 12.30pm.  Full details can be found on our website.

What’s the catch?  There isn’t one!  We have a couple of places spare and decided there are plenty of worthwhile causes which could benefit from coming along free of charge.  Apart from that … we need someone to help eat the Danish pastries mid-morning!

If your charity would benefit from some free copywriting training, please send us an email and give us a little information about the work you do.

Blog post by Joy McCarthy

Listening to a podcast of Friday’s Banburyshire Info Business Show has prompted this blog. The conversation between Chris Hogan of OxCopy and Ray Avery of Bloxham Mill Business Centre suggested home workers often have a problem finding suitable venues for meetings.

We work from home and make no secret of the fact.  We have a well set-up office, which means lower overheads and we can keep our travelling time and costs to a minimum.

As copywriters, we work for companies literally all over the UK and overseas, and we are able to work remotely.  We have several long-standing clients who we have never met!  They’re like old friends, yet we wouldn’t recognise them in the street.  In this situation, the meeting problem never arises.

However, when we moved back to Chipping Norton and started to develop our local business, it was clear we were going to need a venue for meetings.  Like many other home workers, we held meetings in coffee shops, hotels and even the odd pub.  We also sometimes take advantage of the facilities at nearby Bloxham Mill Business Centre.

But a couple of years ago, we accidentally discovered the marketing benefits of holding client meetings in our home.  By inviting clients and prospective clients here, we give them a sense of security.  If they have a problem, they know exactly where we are and how to find us.

Some companies are reluctant to use outsource consultants who shroud themselves in anonymity.  Many home workers don’t reveal their address and only use a mobile phone.  How do you know if that person is in Wick or Wolverhampton?  If I was entrusting work to someone, I would want to know where to find them!

So holding client meetings at home works for us.  Our clients come along, sit at the table with a coffee (and the odd biscuit or cake) and it’s business all the way.  We are open and visible and our clients appreciate that approach. They are reassured to see we genuinely are a local business, living and working in the community.

There is a down-side of course.  An at-home client meeting usually means a frantic flurry with the duster and vacuum cleaner and the dog has to be on her best behaviour.  But it’s a small price to pay!

Blog post by Joy McCarthy

Oxfordshire copywriting company WORD-right, has announced the launch of a series of Copywriting Masterclasses.

The first in the new series is ‘Professional Copywriting Techniques’ which will be held on Thursday 26th May.  The second: Website Copywriting, will be held on Tuesday 28th June.  The half-day classes will all be held at Bloxham Mill Business Centre, near Banbury, from 9.15am until 12.30pm.

WORD-right held a pilot Press Release Writing Masterclass in early April.  The class was fully booked and ten people attended.  The positive feedback has prompted the development of additional copywriting Masterclasses.

The Masterclasses take a hands-on approach, with students having the opportunity to put their buslearning into practice.  The classes are designed to help small business owners and marketing professionals improve their business writing skills.

The Copywriting Techniques Masterclass will cover such subjects as accessibility, writing styles, and what to write.  The Website Copywriting Masterclass will illustrate why writing for the web is different, and students will each write a web page for their own company.  Each attendee will receive a comprehensive take-home notes pack covering the content of the class.

While each Masterclass can be booked separately, prospective students wishing to attend the Website Copywriting Masterclass are being encouraged to also attend the Copywriting Techniques session.  This will ensure they have the appropriate writing skills needed to make the most of the website writing class.

Joy McCarthy, WORD-right’s principal copywriter comments, “We asked the students who attended the Press Release Writing Masterclass what other subjects they would like covered.  Their input has resulted in the creation of the new series of Masterclasses.  The popularity of the subjects meant several of the places were booked within hours of their launch.”

The cost of each Masterclass is £40 + VAT.  Places can be booked online at  Anyone booking the Copywriting Techniques and the Website Writing Masterclasses together will receive a £10 discount, paying £70 for the two instead of £80.

– ends –

Notes to Editors

WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.

The company, which is division of IDEAS-right Ltd, was founded in 2006.  It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.

Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095

Yesterday saw our very first copywriting masterclass held at Bloxham Mill near Banbury.  We had a full house of 10 people from a range of businesses.  Although we expected everyone to be local, one of our delegates travelled from Hertfordshire to attend the masterclass!

PR Masterclass training in Oxfordshire

Wearing PR hats!

The ice was quickly broken when everyone was tasked with making themselves a PR hat … from a sheet of newspaper.  They didn’t know origami was also on the agenda!  Later in the morning, Ray Avery the general manager of Bloxham Mill, popped in to judge the results.


After covering some PR theory, everyone got down to work writing their own press release.  Their enthusiasm was inspirational … as were the results.  At the end of the session, each delegate was given a comprehensive take-home pack of notes to back-up their hands-on learning.


The feedback was very positive, with many of the students demanding more copywriting sessions!  Here’s what some of them had to say:

“Word-right’s PR Masterclass was really enjoyable and very informative. A relaxed way of learning.  I would definitely recommend this class. Joy has a great deal of knowledge which I would love to tap into further.”


“An excellent, concise course with a comprehensive take-home pack. Would thoroughly recommend this course to anyone who wants to write eye-catching press releases.”


“I never thought I would be able to write press releases, but now I have the tools and confidence to do so.”

Future copywriting masterclasses will be announced shortly.  For more information, visit the WORD-right website or call Joy McCarthy on 01608 642845.

Oxfordshire-based copywriter company WORD-right (, is hosting a half-day Press Release Writing Masterclass on April 6th 2011 at Bloxham Mill near Banbury.  The morning masterclass starts at 9.15am and ends at 12.30pm.

The interactive masterclass is designed to help small businesses learn how to write effective press releases.  The class will also cover the difference between traditional offline and online PR, and how to identify newsworthy stories about their business.

There are 10 places available for the masterclass.  Attendees will have the opportunity to write a press release under the guidance of their tutor, Joy McCarthy.  Each person will receive a printed information pack which covers all the course material delivered during the masterclass.

“Small business owners often don’t take advantage of PR because they are daunted by the thought of writing a press release,”  comments Joy McCarthy, WORD-right’s director and principal copywriter. “The masterclass will teach them all they need to identify their PR opportunities and how to create effective press releases.”

The PR masterclass is the first in a series of small business copywriting workshops.  Future masterclasses will include writing for websites and the role of copywriting in SEO (search engine optimisation).

The cost of the masterclass is £40 + VAT.  Places can be booked online at Numbers are limited to 10 per masterclass.

A 25% ‘early bird’ discount is being offered for online bookings made before 28th February 2011.  Anyone booking online should use the promotion code: NUE110217173023 and click on the ‘recalculate’ button to activate the discount.

– ends –

Notes to Editors

WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.

The company, which is division of IDEAS-right Ltd, was founded in 2006.  It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.

Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095

Are you generous with your knowledge and experience, or do you keep it to yourself?  Would you be surprised to hear giving free advice could actually help you market your business and increase your sales?

This morning we attended a Sales Training Seminar hosted by Sarah Castle, MD of Think Big Training, at Bloxham Mill near Banbury.  Some 40 people took advantage of this free opportunity to learn how to improve their sales skills.  Sarah gave freely of her time, knowledge and experience, and asked nothing in return.  We were well looked after with coffee and a dazzling array of cakes and pastries, which added to the very positive experience.

Each and every one of the delegates came away informed, motivated, and keen to put Sarah’s ideas into practice.  And to reinforce the message, we were given ‘goody bags’, with information packs, branded pens and pads.  So how will Think Big Training benefit?  Many of the small business owners are probably not in the market for bespoke training programmes themselves, but who will they recommend to others who are?

It’s said the average person knows 200 others.  On that basis, Sarah Castle delivered a powerful, fun and punchy message to around 8,000 people.  That’s what I call marketing!

It’s something we practice extensively.  Over the past year, we’ve produced a series of audio copywriting seminars which are being downloaded by hundreds of people, completely free of charge.  If it helps them deliver a stronger message and improve their writing skills, that’s great.  Not everyone will succeed, and those are the ones who remember WORD-right when they need help with their copywriting.  And there’s no doubt the listeners recommend our services to others.

Both WORD-right and WEB-right use social media, and we’ve written an Introduction to Twitter, which we email to anyone who is interested in this marketing medium.  The file bears our company livery and helps deliver a powerful message about our services.

If you’d like to take advantage of our free audio copywriting seminars, or would like a guide to using Twitter, drop WORD-right an email and we’ll be delighted to send you the link … but you’ll have to supply your own coffee and cakes, I’m afraid!

So our recommendation is, the next time you’re thinking of ways to market your business, take five minutes to work out what you can give away for free.

Blog post by Joy McCarthy

Team Attitude at Altitude (, the four women who are aiming to raise £20,000 for Breakthrough Breast Cancer by trekking up Kilimanjaro, have received more pledges of support from local Oxfordshire businesses.

Kidlington-based Cherwell Graphics will be printing the Team’s promotional 2010 calendar: Chaps for Baps.  The calendars will be printed in October and will be available for sale online through the Team’s website

In the current economic climate, Deb Hunt and her fellow team members recognise businesses need to benefit from supporting good causes.  As one of the benefits to business sponsors, Bloxham Mill Business Centre near Banbury has offered to host a networking event in September 2010 before the trek.  This will give all the business supporters an opportunity to see the Team off and network with other sponsors.

In addition, businesses sponsoring Team Attitude at Altitude will be given a listing on the ‘Corporate Sponsors’ page on the Twin-Peaks website.   Sponsors pledging £1,000 or more will also be listed on the other four main pages of the website.  Cash donations can be made online, and anyone wishing to support the Team with gifts in kind can download a ‘wish list’ from the website.

Team Attitude at Altitude’s website, which is sponsored by Chipping Norton Internet marketing company WEB-right, went live on 13th August.  The site has attracted nearly 350 visitors from across the world in its first 5 days.

Deb Hunt commented, “The website has made a huge difference to our appeal.  It is particularly good to be attracting support from the business community and we’re working hard to give our supporters something back.  We’d have a lot of emails from well-wishers and potential supporters.  A company in Florida has even offered to help with some of our trekking kit!  I feel confident we’re going to achieve our £20,000 target.”


Notes to Editors

Team Attitude at Altitude is the name given to four women supporting the work of Breakthrough Breast Cancer: Deb Hunt, Annemarie Smith, Helen Taylor and Audra Selley.

The Team will be taking part in a 9-day trek up Mount Kilimanjaro on the Rongai Route, the hardest ascent, to raise £20,000.  To date, the total raised is £4,711: 24% of target.

Team Attitude at Altitude’s website ( is sponsored by Chipping Norton company:  WEB-right.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739

Last week saw the WORD and WEB-right team at Banbury Cricket Club, exhibiting at the Banbury in Business Expo.  Despite a disappointing turn-out, it was a useful event to attend. 

Ray Avery of Bloxham Mill with David McCarthy of WORD-right

Ray Avery of Bloxham Mill with David McCarthy of WORD-right

As part of our promotion, and in honour of our copywriting services, we ran a ‘Scrabble Challenge’ for visitors to our stand.  The concept was simple: the entrants got seven letters and one go to score the highest possible number of points.  The person with the highest score would win the champagne, complete with its corporate colour bow, of course! 

While lots of exhibitors had prize draws to attract people to their stands, they didn’t involve anything more challenging than dropping a business card into ‘a hat’.  So why did we decide to break the mould?   This really is an example of guerrilla marketing.  It got us noticed and made us stand out from the crowd.  It didn’t cost us more to run, and it was a great way to introduce our services and increase our contact list.  And that’s what these events are all about. 

Although not a large event, the exhibitors and visitors were talking about our Scrabble challenge, and sending people over to take part.  Of course there was a fair bit of helping and cheating going on … but that just made the whole thing a bit more fun … and even more memorable! 

Our congratulations go to Ray Avery of Bloxham Mill Business Centre.  His great score of 30 took him to the top of the league and won him a bottle of bubbly for his efforts.  Ray kindly allowed us to pop over to the Mill to deliver his prize and agreed to pose for the camera with his well-earned prize.  Cheers Ray!

Last night saw the first networking evening of the B2B club at Bloxham Mill, a prestigious Business Centre near Banbury.  The evening was organised by the Mill and sponsored by BM-IT, one of the companies based there. 

From the minute we arrived to a very warm welcome, it was clear this was going to be a great event.  After some lively networking, guest speaker Steve Cunningham took the floor. 

Steve Cunningham is an inspiration!  He lost his sight at the age of 12 and is living proof of how guts and determination can overcome any odds.  He has set land and water speed records and was the first blind person to fly round the UK.  If that isn’t motivational, I don’t know what is!  Steve’s watchword is ‘Go MAD’ … Make A Difference.  And without a doubt, he made a difference to everyone attending the event last night. 

In the early 1990s, I worked for the RNIB (Royal National Institute for the Blind) fund-raising team.  It changed my attitudes and, as a copywriter, I am now passionate about the accessibility of print.  My Area Manager was blind and he was one of the most amazing people I’d ever had the privilege to meet.  Like Steve Cunningham, he never let his blindness stand in the way of his goals and aspirations. 

Its hard for any sighted person to understand these challenges.  Even if we don a blindfold, we’re secure in the knowledge we can take it off and life will return to normal.  One of my most vivid memories of that time was having to eat a cooked breakfast wearing a blindfold.  I still shudder today at the experience.  You can’t begin to imagine how awful a fried egg can be when you can’t see what you’re eating!  For someone who couldn’t master an everyday thing like eating breakfast, I’m lost in admiration for Steve Cunningham who is not only a record breaker, but is also a successful, active, and dynamic business man.   

All in all, it was a sensational evening.  We networked with around a 100 like-minded people, were well fed with a stunning buffet, and came away with an impressive ‘goodie bag’.  This both delighted and bewildered me.  My bag contained an umbrella … very useful for someone who loses them at the rate of about 2 a year!  However, when I put on my marketing hat, I was bound to wonder why it wasn’t branded with a sponsor’s name?  Perhaps the organisers, who did a brilliant job, should be talking to Jody Fletcher of Banbury’s Chilli Promotional Products.  She’ll soon get them sorted out and making the most of their marketing opportunities!

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