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Copywriting Apprentice copywriting course textbookThe Copywriting Apprentice is launching its new interactive distance learning copywriting course.  The course, which has been written and developed by professional copywriters, has been created to provide a comprehensive, professional learning experience for aspiring business writers.

The course combines traditional textbook study with an extensive online learning management system (LMS), to give students a sound grounding in every aspect of copywriting.  The Copywriting Apprentice course syllabus covers 20 chapters, divided into four blocks:

1.    The foundations of a copywriting career
2.    Online copywriting
3.    Offline copywriting
4.    Setting up a freelance copywriting business

To complete the course, students must complete 12 tutor-marked assignments and 16 interactive multiple choice quizzes.  The Copywriting Apprentice course also includes three telephone one-to-one tutorials.  This allows the students and their tutor to forge a closer working relationship and helps tailor the course to meet the individual’s needs.

The Copywriting Apprentice team are highly professional, working copywriters who also have hands-on training experience. Student assignments will be marked to stringent standards and an independent moderator will supervise all tutor activity.

The course will have international appeal and students are expected to enrol from English-speaking countries across the world.  The Copywriting Apprentice distance learning course will also deliver benefits to other professionals, not just those wanting to pursue a career as a copywriter.  Marketing professionals, Virtual Assistants, and anyone working in the field of content marketing, will benefit from the course.

After enrolment, students must complete a pre-course assessment to ensure they have the necessary writing skills to tackle the course.  Most privately run distance learning courses accept students regardless of their ability.  This can result in people failing to complete their courses, disappointment and a waste of the students’ money.  Students who don’t pass the Copywriting Apprentice initial assessment will have their fees refunded in full.

Students will have a year to complete the course, although it is anticipated many will take less than 6 months.  On completion of the Copywriting Apprentice course, students will be awarded a certificate and have use of the company’s quality mark logo.

The pilot version of the Copywriting Apprentice course has been running since the spring 2012.  Four students are participating in the pilot scheme and have provided valuable feedback on the course content and the LMS user-experience.

David McCarthy, director of Copywriting Training Ltd, which has developed the Copywriting Apprentice course, comments “In the UK, there are no formal dedicated copywriting qualifications.  As a result, many people who set themselves up as copywriters lack the necessary skills and techniques.  The Copywriting Apprentice course will teach aspiring writers about every aspect of copywriting including SEO.  We also stress the need for continuing professional development, which is so important for anyone involved in writing online content.”

Prospective students can view the syllabus and enrol online at www.copywriting-apprentice.com.

New distance learning course puts copywriting training into words

The Copywriting Apprentice (www.copywriting-apprentice.com) is launching its new interactive distance learning copywriting course.  The course, which has been written and developed by professional copywriters based in Oxfordshire, has been created to provide a comprehensive, professional learning experience for aspiring business writers.

The course combines traditional textbook study with an extensive online learning management system (LMS), to give students a sound grounding in every aspect of copywriting.  The copywriting  course covers 20 chapters, divided into four blocks:

1.    The foundations of a copywriting career
2.    Online copywriting
3.    Offline copywriting
4.    Setting up a freelance copywriting business

To complete the copywriting course, students must complete 12 tutor-marked assignments and 16 interactive multiple choice quizzes.  The Copywriting Apprentice course also includes three telephone one-to-one tutorials.  This allows the students and their tutor to forge a closer working relationship and helps tailor the course to meet the individual’s needs.

The Copywriting Apprentice team are highly professional, working copywriters who also have hands-on training experience. Student assignments will be marked to stringent standards and an independent moderator will supervise all tutor activity.

The course will have international appeal and students are expected to enrol from English-speaking countries across the world.  The Copywriting Apprentice distance learning course will also deliver benefits to other professionals, not just those wanting to pursue a career as a copywriter.  Marketing professionals, virtual assistants, and anyone working in the field of content marketing, will benefit from the course.

After enrolment, students must complete a pre-course assessment to ensure they have the necessary writing skills to tackle the course.  Most privately run distance learning courses accept students regardless of their ability.  This can result in people failing to complete their courses, disappointment and a waste of the students’ money.  Students who don’t pass the Copywriting Apprentice initial assessment will have their fees refunded in full.

Students will have a year to complete the course, although it is anticipated many will take less than 6 months.  On completion of the Copywriting Apprentice course, students will be awarded a certificate and have use of the company’s quality mark logo.

The pilot version of the Copywriting Apprentice course has been running since the spring 2012.  Four students are participating in the pilot scheme and have provided valuable feedback on the course content and the LMS user-experience.

David McCarthy, director of Copywriting Training Ltd, which has developed the Copywriting Apprentice course, comments “In the UK, there are no formal dedicated copywriting qualifications.  As a result, many people who set themselves up as copywriters lack the necessary skills and techniques.  The Copywriting Apprentice course will teach aspiring writers about every aspect of copywriting including SEO.  We also stress the need for continuing professional development, which is so important for anyone involved in writing online content.”

The Copywriting Apprentice distance learning course costs £649.00. To mark the launch, prospective students can take advantage of a 20% discount on the course fees.  Students can view the syllabus and enrol online at www.copywriting-apprentice.com.

###

For more information, please contact:

The Copywriting Apprentice
Tel: 0845 257 2013

Email: admin @copywriting-apprentice.com

As I’m sure you know, the WORD-right crew are big fans of social networking.  In our opinion,  Twitter and Facebook are musts for any business.

As a copywriter, I follow other writers on Twitter.  We regularly communicate and there is a great sense of fellow-feeling.  But I’ve recently unfollowed three copywriters – all for the same reason – swearing!

There is good and bad in every business sector.  There are as many good builders as there are fly-by-night ones.  Copywriting is no exception.  I always urge people, if they are planning to use a professional writer, to check out the standard of their work.

Perhaps now I will recommend checking them out on social media too.  A copywriter is meant to be good with words.  If the best they can manage is to string together a few four-letter words, would you want them writing about your business?

If a copywriter can’t express him or herself clearly and succinctly without resorting to profanity, my recommendation is they find another job where professional standards don’t matter!

Blog post by Joy McCarthy

The old adage says ‘few businesses plan to fail, but many fail to plan’.  I’ve got a different take on this.  In my experience it’s more like ‘most businesses plan to communicate … but how many actually do?

As copywriters and marketers, we try to look at the bigger picture.  We could write you the best direct mail letter or website copy in the world, but if there are gaps in your marketing activity, you need more than just good copy.  And when we are out talking to people, the most common problem is the failure to communicate … “but I don’t have enough hours in the day” … or “I send Christmas cards every year” … or “well, I keep meaning to send a newsletter”, to name but a few of the excuses!

It might just be my opinion, but I think the success of many a business can be put down to its levels of communication.  For so many people, actually getting in touch with existing customers or prospects is shelved in favour of the quest for new sales.  But it is often said it takes 5 times as much effort (not to mention cost) to make a new sale than it does to make a repeat one.

Think of your customer and prospect base as a bucket of water.  You need to keep the bucket full, but inevitably it’s got a hole.  As fast as you can put new sales in the top, the old ones are pouring out the bottom.  While you’re never going to keep every customer or client for ever, you can stop some of the leakage.  All it takes to plug the hole is a bit of communication.

Communicating with your customers needn’t take long.  It doesn’t have to be a major exercise, or cost a lot of money.  So how can you keep in touch and make sure your company name and profile is the one which is in the fore-front of their minds?

  • Pick up the phone … as BT once said ‘It’s good to talk’.  A quick call now and again could result in a sales opportunity
  • Send an email … just a quick ‘how are you’ or ‘I thought you might be interested to hear …’ could make all the difference
  • Run a newsletter campaign.  It isn’t rocket science and it doesn’t need to be expensive.  Systems such as Constant Contact are efficient and low-cost.
  • Think about PR – it helps you communicate with a much wider market
  • Send text messages.  You can do it yourself or use an online texting service.

If you’re one of the countless companies which hasn’t quite got round to developing the art of communication, why not give it a try.  You don’t need a fancy CRM (Customer Relationship Management) system – just a bit of organisation.  If you’re going to make phone calls, a good old-fashioned card index is as good as anything.

However you manage it, remember: by staying in touch with your business contacts, you’ll find it much easier to keep that bucket full!

Blog post by Joy McCarthy

Pevensey Bay - birthplace of WORD-right!

Pevensey Bay - birthplace of WORD-right!

There’s nothing so controversial as Broadband Service Providers.  If you check out the forums, you’ll see they’re full of complaints and gripes.  That was us too until 2005!   Our broadband was provided by one of the major companies and we’d been with them for some time.  In all fairness, we didn’t have many problems until we moved to Pevensey Bay, just outside Eastbourne. 

Although a lovely place, Pevensey Bay is nothing if not windy and that’s when the problems started!  With every bout of high winds and rain, our connection dropped.  I’m sure we weren’t the only ones affected, but our provider was about as much use as a chocolate fireguard! 

In time, we found out the problem was with the BT infrastructure but, getting our provider to contact BT was a constant battle.  The problem was, if they called out BT and it turned out to be a different problem, BT would bill the provider for the call-out.  When we lost our connection for a fortnight and, despite constant phone calls (to an expensive premium rate number) and countless email ‘tickets’, nothing was done about it, we came to the conclusion they had to go! 

A business contact recommended we speak to Hasting-based company, Beaming.  I was given a phone number and told to phone Stuart.  What’s this … a broadband supplier with a phone number and a real person with a name?  And guess what?  Beaming does have real people, they answer their phones and what’s more, they do amazing things like … phoning you back! 

Needless to say, we’ve been recommending Beaming to everyone who’ll listen, ever since.  Of course we’ve had the occasional problem and lost service, but each time it’s dealt with quickly and professionally.  When we moved back to Chipping Norton, good old BT couldn’t be persuaded to connect our phones, let alone our broadband.  Stuart from Beaming stepped in and helped resolve the problem.  And because Beaming is big on communication, Stuart phoned us regularly on our mobile to give us updates on the progress.

Beaming’s service has been exceptional from day one.  Here’s a recent example of the Beaming customer care … we started to experience problems with our broadband connection one evening.  We tried calling, but didn’t realise Beaming’s technical support line closes at 9pm.  No problem!  We left a message, knowing it would be picked up and dealt with in the morning.  Imagine our amazement when Stuart from Beaming phoned us at 9.45pm … he was at home, but checked his messages before shutting down for the night.  He then went on to check our system from his end! 

That level of customer service deserves a great big bouquet and a sincere thank you to Stuart, Marcus and the rest of the Beaming crew from us here at WORD-right. 

So take it from WORD-right … if your broadband provider is not delivering  that level of service … try Beaming!  You’ll find real people (with names!) who answer their phones and care about their customers.  They’re a rare beast indeed!

Working from home in Chipping Norton has many advantages, not least avoiding the rush hour traffic.  But another benefit is being able to respond to neighbourhood events.  This might include taking-in parcels for neighbours, and letting-in the odd plumber who has come to mend the pipes, but yesterday lunchtime was a little out of the ordinary. 

 

David, who is a little short sighted, spotted a cat up the road behaving strangely.  It appeared to be eating plants and walking with an unusual gait.  However, as it got closer and his vision improved, the ‘cat’ turned out to be a rabbit.  We’re not talking about the common or garden wild rabbit here, but a cute little domesticated bunny wunny! 

 

Having had a rabbit many years ago who made Houdini look like a rank amateur, there was no doubt the intrepid WORD-right team had to go to the rescue.   This little escapologist was capable of way eating its way through all the neighbourhood’s prize delphiniums and we weren’t going to be responsible for that!  

 

Lettuce in hand, the next half hour was spent stalking Mr (Ms?) Rabbit through gardens, across pavements, and dodging the odd car.  Luckily it’s a quiet road, so our prey was never at too much risk from the traffic at least.  Finally, after getting it cornered, David secured Bunny Wunny with a flying rugby tackle, worthy of Steve Borthwick himself.  Of course David was very pleased with himself, but personally I think Mr (Ms) Rabbit just made a tactical error and ran towards him, instead of away!  

 

Much as I like bunnies, we are simply not geared up for this sort of house guest.  Megan, our Security Consultant and Border Collie, would surely take exception to this temporary lodger.  However, there’s nothing like a bit of improvisation, and Mr (Ms) Rabbit was soon safely installed in a plastic crate with the lid secured and given a gourmet lunch of carrot and Iceberg lettuce.  The distribution of ‘found’ notices round the neighbourhood turned up the rightful owner and soon our bunny was safely returned home. 

 

As a small business always looking for a niche, could there be a gap in the market here?  ‘Bunny Busters’ does have a certain ring to it!  Is lettuce tax-deductible … is there VAT on bunny capture?  Who knows?  But it was great to be able to help and we were amply rewarded with an email last night thanking us for catching ‘Twitchy’! 

 

So after all the excitement, there was nothing left to do but get back to our desks and do what copywriters do best … rabbit … rabbit … rabbit! 

 

 

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