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The Cutting Edge Hair Salon Reception
If you’ve thought about using social media sites such as Facebook and Twitter, but wondered if it’s effective, read on …
Yesterday we launched the new website for Banbury hair salon: The Cutting Edge. The site went live just before 2pm. The salon directors understand the importance of social media and how it can help their marketing. They use Twitter, Facebook and LinkedIn extensively.
Despite it being a Sunday, a day when there tends to be less social media traffic, Kirsty Pearce (Salon Director of The Cutting Edge) started promoting the new site on their Facebook page and through Twitter.
The launch of a new website is always an excellent marketing opportunity and it’s possible to generate a significant volume of traffic using social media. We always help our clients promote their new sites and keep a close eye on the website stats to measure the effectiveness of the launch activity.
Thanks to Facebook and Twitter, record numbers of visitors looked at the new Cutting Edge website. In less than half a day, 858 people visited the site and a staggering 2,739 page loads were registered. How does this compare to the hits on the average small business website?
This clearly demonstrates the benefits of social media as a marketing tool. If you’re convinced, but don’t know where to start, you can get a free copy of our WORD-right guide to using Twitter here.
Winning bride Fiona Durnin with the Cutting Edge directors
The winner of the Cutting Edge Hair and Beauty Salon’s Bridal Princess competition was announced at the ‘Fantasy Fairytale’ evening at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011. The winning bride was Fiona Durnin of Banbury, who is marrying her fiancée Neil on August 6th 2011.
Fiona has won a hair and beauty wedding package: free hair and beauty trial prior to her wedding. And on her wedding day in August, she will have her make-up created and hair styled by the salon’s bridal specialists.
The event was held to celebrate the forthcoming Royal Wedding. A percentage of the ticket sales and the raffle proceeds have been donated to Tiago’s fund. Four-year old Tiago Dos Santos from Banbury has cerebral palsy. The fund has been set up to raise funds for his treatment. Over £300 was raised on the night and The Cutting Edge has committed to raise a total of £750 for Tiago’s cause.
The Fantasy Fairytale evening started with the announcement of the three finalists in the bridal competition. They were chosen from the ten brides who entered. The two runners-up were Samantha Cross and Karen Corbett, both from Banbury. All three finalists modelled for the Cutting Edge’s wedding hair styling demonstration. Three of the salon’s stylists worked with the brides, giving them a hair make-over during the evening.
As well as watching the hair demonstrations, the audience had the opportunity to look round the displays and talk to wedding suppliers who had co-sponsored the event. Close-up magician Richard Young from Oxford entertained and astounded everyone with his dazzling repertoire of magic tricks. Balloon and bridal flower specialist The Balloon Lady, decorated the venue, and Bucks Fizz and canapes were provided by Rye Hill Golf Club. Wedding cupcakes were proved by Cakes for All.
The evening’s finale started with a bridal fashion compered by Chipping Norton business man and presenter, Ken Norman. The wedding gowns were provided by Banbury’s Katherine Allen and the men’s wear by Henrys of Banbury.
The winning bride was announced at the end of the evening. All three finalists were presented with a bottle of champagne by Kirsty Pearce, salon director of The Cutting Edge. The winner, Fiona Durnin, was presented with a bouquet of flowers. All three finalists also won a studio photo sitting and free portrait with local wedding photographer, Fiona Baker.
Kirsty Pearce from the Cutting Edge said, “All our salon staff were involved in choosing the winning bride. We had asked all the brides to tell us why they wanted to win the competition and this was used for the judging. Fiona Durnin’s reasons were so compelling, several members of our team were moved to tears. We would like to thank everyone who took part: the brides, all the guests on the night, and of course all our sponsors.”
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Notes to Editors
Image: Fiona Durnin (centre) with The Cutting Edge Directors, Jayne Wells (left) and Kirsty Pearce (right). Photograph provided by Fiona Baker Photography. High resolutions images available.
The Cutting Edge Hair & Beauty Salon in Rotary Way, Banbury, will shortly be celebrating its 4th birthday. The salon employs 14 stylists and beauty therapists, including long hair and bridal specialists.
The Bridal Princess contest is open to brides of all ages who are planning their wedding before October 2013. Entry to the contest is free. Brides will need to attend the Bridal Fantasy Fairytale Evening where the winner will be announced.
The Bridal Fantasy Fairytale Evening will be held at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011 at 7.30, where the winner of the contest will be announced. The evening is being sponsored by Greg Heath of Rye Hill, Fiona Baker Photography and other local wedding specialists.
Included in the evening will be a Bucks Fizz reception and light buffet and wedding cupcakes, hair and beauty demonstrations, and a fashion show finale.
The 3 finalists of the Bridal Princess contest will be announced at the start of the evening. Each bride will be presented with a bottle of bubbly and have her hair and make-up done by The Cutting Edge bridal team. Once their make-over is complete, the finalists will have the opportunity to pose for photographs taken by professional photographer, Fiona Baker. The two runners-up will receive a free 8 x 6 portrait picture.
The winning bride will be announced at the end of the evening. She will be presented with flowers and her wedding hair & beauty voucher. The winning bride will also receive a 10 x 8 professional photograph, taken on the evening by Fiona Baker.
For more information, please contact:
Kirsty Pearce / Jayne Wells
The Cutting Edge Salon Director
Web: www.the-cuttingedge.co.uk
It’s tonight! And there’s just a few hours to go before The Cutting Edge’s Fantasy and Fairytale Bridal Evening at The Gallery – Ryehill Golf Club.
There are a few tickets left – why not come along and join in the fun? If you would like a last-minute ticket, phone The Cutting Edge now on 01295 278910. They can be reserved for you for collection on the door.
The tickets price is just £7.50, with a donation from each ticket going to support Tiago’s fund. Tiago is a 4 year old boy from Banbury with cerebral palsy – it is a wonderful cause!
Tonight the winner of the Bridal Princess competition will be announced – who is going to be the lucky girl who will win all her wedding hair and beauty treatment? Come along and find out.
Included in the ticket price is:
- Bucks Fizz reception
- Refreshments
- Hair and beauty demonstrations
- Fabulous wedding displays
- Close-up magician Richard Young will amaze you with his own special kind of magic
- Each person will take home a wedding bag which includes a FREE pair of earrings worth £10!
All for just £7.50 per person. Do come along and support this wonderful evening. This event isn’t just for brides – if you are going to a ball or a prom perhaps, come along and find out how you can be a Princess for the night.
Reserve those last tickets now – phone the Cutting Edge on 01295 278910. If you can’t come along, you can still donate to Taigo’s fund here.
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