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THe Cutting Edge in Banbury Hair Salon

The Cutting Edge Hair Salon Reception

If you’ve thought about using social media sites such as Facebook and Twitter, but wondered if it’s effective, read on …

Yesterday we launched the new website for Banbury hair salon: The Cutting Edge.  The site went live just before 2pm.  The salon directors understand the importance of social media and how it can help their marketing.  They use Twitter, Facebook and LinkedIn extensively.

Despite it being a Sunday, a day when there tends to be less social media traffic, Kirsty Pearce (Salon Director of The Cutting Edge) started promoting the new site on their Facebook page and through Twitter.

The launch of a new website is always an excellent marketing opportunity and it’s possible to generate a significant volume of traffic using social media.  We always help our clients promote their new sites and keep a close eye on the website stats to measure the effectiveness of the launch activity.

Thanks to Facebook and Twitter,  record numbers of visitors looked at the new Cutting Edge website. In less than half a day, 858 people visited the site and a staggering 2,739 page loads were registered.  How does this compare to the hits on the average small business website?

This clearly demonstrates the benefits of social media as a marketing tool.  If you’re convinced, but don’t know where to start, you can get a free copy of our WORD-right guide to using Twitter here.

With our Professional Copywriting Techniques Masterclass being held next week on  the 26th May, we are giving away a free place to a charity.

This would be ideal for someone who works in a charity’s fundraising or marketing department.  Attendance at our half-day Masterclass will benefit someone who has to write appeal letters, website copy and other promotional material.

The half-day Masterclass will be held at Bloxham Mill Business Centre, Bloxham, near Banbury, on Thursday 26th May between 9.15am and 12.30pm.  Full details can be found on our website.

What’s the catch?  There isn’t one!  We have a couple of places spare and decided there are plenty of worthwhile causes which could benefit from coming along free of charge.  Apart from that … we need someone to help eat the Danish pastries mid-morning!

If your charity would benefit from some free copywriting training, please send us an email and give us a little information about the work you do.

Blog post by Joy McCarthy

Oxfordshire copywriting company WORD-right, has announced the launch of a series of Copywriting Masterclasses.

The first in the new series is ‘Professional Copywriting Techniques’ which will be held on Thursday 26th May.  The second: Website Copywriting, will be held on Tuesday 28th June.  The half-day classes will all be held at Bloxham Mill Business Centre, near Banbury, from 9.15am until 12.30pm.

WORD-right held a pilot Press Release Writing Masterclass in early April.  The class was fully booked and ten people attended.  The positive feedback has prompted the development of additional copywriting Masterclasses.

The Masterclasses take a hands-on approach, with students having the opportunity to put their buslearning into practice.  The classes are designed to help small business owners and marketing professionals improve their business writing skills.

The Copywriting Techniques Masterclass will cover such subjects as accessibility, writing styles, and what to write.  The Website Copywriting Masterclass will illustrate why writing for the web is different, and students will each write a web page for their own company.  Each attendee will receive a comprehensive take-home notes pack covering the content of the class.

While each Masterclass can be booked separately, prospective students wishing to attend the Website Copywriting Masterclass are being encouraged to also attend the Copywriting Techniques session.  This will ensure they have the appropriate writing skills needed to make the most of the website writing class.

Joy McCarthy, WORD-right’s principal copywriter comments, “We asked the students who attended the Press Release Writing Masterclass what other subjects they would like covered.  Their input has resulted in the creation of the new series of Masterclasses.  The popularity of the subjects meant several of the places were booked within hours of their launch.”

The cost of each Masterclass is £40 + VAT.  Places can be booked online at  Anyone booking the Copywriting Techniques and the Website Writing Masterclasses together will receive a £10 discount, paying £70 for the two instead of £80.

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Notes to Editors

WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.

The company, which is division of IDEAS-right Ltd, was founded in 2006.  It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.

Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095

Yesterday saw our very first copywriting masterclass held at Bloxham Mill near Banbury.  We had a full house of 10 people from a range of businesses.  Although we expected everyone to be local, one of our delegates travelled from Hertfordshire to attend the masterclass!

PR Masterclass training in Oxfordshire

Wearing PR hats!

The ice was quickly broken when everyone was tasked with making themselves a PR hat … from a sheet of newspaper.  They didn’t know origami was also on the agenda!  Later in the morning, Ray Avery the general manager of Bloxham Mill, popped in to judge the results.


After covering some PR theory, everyone got down to work writing their own press release.  Their enthusiasm was inspirational … as were the results.  At the end of the session, each delegate was given a comprehensive take-home pack of notes to back-up their hands-on learning.


The feedback was very positive, with many of the students demanding more copywriting sessions!  Here’s what some of them had to say:

“Word-right’s PR Masterclass was really enjoyable and very informative. A relaxed way of learning.  I would definitely recommend this class. Joy has a great deal of knowledge which I would love to tap into further.”


“An excellent, concise course with a comprehensive take-home pack. Would thoroughly recommend this course to anyone who wants to write eye-catching press releases.”


“I never thought I would be able to write press releases, but now I have the tools and confidence to do so.”

Future copywriting masterclasses will be announced shortly.  For more information, visit the WORD-right website or call Joy McCarthy on 01608 642845.

It’s tonight!  And there’s just a few hours to go before The Cutting Edge’s Fantasy and Fairytale Bridal Evening at The Gallery – Ryehill Golf Club.


There are a few tickets left – why not come along and join in the fun?  If you would like a last-minute ticket, phone The Cutting Edge now on 01295 278910.  They can be reserved for you for collection on the door.


The tickets price is just £7.50, with a donation from each ticket going to support Tiago’s fund. Tiago is a 4 year old boy from Banbury with cerebral palsy – it is a wonderful cause!


Tonight the winner of the Bridal Princess competition will be announced – who is going to be the lucky girl who will win all her wedding hair and beauty treatment?  Come along and find out.


Included in the ticket price is:


  • Bucks Fizz reception
  • Refreshments
  • Hair and beauty demonstrations
  • Fabulous wedding displays
  • Close-up magician Richard Young will amaze you with his own special kind of magic
  • Each person will take home a wedding bag which includes a FREE pair of earrings worth £10!

All for just £7.50 per person.  Do come along and support this wonderful evening.  This event isn’t just for brides – if you are going to a ball or a prom perhaps, come along and find out how you can be a Princess for the night.


Reserve those last tickets now – phone the Cutting Edge on 01295 278910.  If you can’t come along, you can still donate to Taigo’s fund here.



Banbury hairdressers, The Cutting Edge ( has proved itself to be at the cutting edge of hair design.  Based in Rotary Way, The Cutting Edge is the only salon in the Banbury area using and stocking the revolutionary new heating rollers from Cloud Nine: TheO.

TheO, which was launched in the US in June this year, is the brainchild of Robert Powls, the international hairdressing icon.  Using NASA technology, TheO has brought heated rollers into the 21st Century.  Because of the unique design of the rollers, TheO is considerably easier to use than traditional heated rollers.  It uses seven times less electricity, and is cool to the touch, eliminating the risk of burns and accidents.

TheO heated rollers create hairstyles with volume and movement.  They are easy to use, making them ideal for home use, as well as in salon.  The lightweight soft grip rollers gently hold the hair without the need for pins or clips.

TheO Stockists Cutting Edge in Banbury

TheO heated roller pod

TheO system consists of a heating ‘pod’ and soft grip technology rollers, which are available in a range of sizes.  The rollers are placed in the pod, one at a time and, at the touch of a button, the pod weighs the roller to determine the heating time.  TheO’s unique heat induction technology heats each roller to 130° in less than 4 seconds.  By heating the rollers individually, the heat is delivered on demand, unlike traditional rollers which rely on heating the entire set.

TheO rollers are heated from the inside and, like the pod, feel cool to the touch.  Traditional heated rollers are very hot, which makes them difficult to handle and has the potential to burn the scalp.

For long-lasting hold and added shine, TheO Amplifying Spray is recommended for use with the rollers. The Amplifying Spray makes styling easier and its weightless, firm-hold formula prepares the hair for styling and ensures it wraps smoothly round the rollers.

The Cutting Edge salon director, Kirsty Pearce comments, “TheO is the perfect hair product.  It’s easy to use and gives fantastic results every time.  We’re very privileged to be the only salon in Banbury to be stocking them and they are fast becoming this season’s ‘must have’ hair product.  TheO is going to be on a lot of Christmas wish lists!  We use them in the salon all the time, and I never thought I’d be championing the use of heated rollers!  We’ve only had them in stock for a few weeks and we’ve already sold quite a few.”

TheO Pod retails at £149.95.  The rollers come in packs of four, in a range of sizes from 20mm to jumbo 60mm, and are priced between £15.95 and £18.95 a pack.  TheO Amplifying Spray costs £12.95.  All the products are available from The Cutting Edge Hair and Beauty Salon and orders are being taken now for Christmas.

Anyone wishing to try TheO, can make an appointment with The Cutting Edge Hair and Beauty Salon, Rotary Way, Banbury, by phoning 01295 278910.


Notes to Editors

The Cutting Edge Hair and Beauty Salon was established in Rotary Way, Banbury in May 2007.  The salon employs 9 hair stylists, both male and female, one colour  technician, two receptionists and three apprentices.

The salon boasts 4 long hair specialists, and salon director Kirsty Pearce, trains other hairdressers in long hair styling techniques.  The Cutting Edge team are also hair colour and hair extension specialists.

One of the salon’s stylists, Jake Berry, won the British National Open Championship for ‘Creative Gents Work’ at the age of 17.

Director Jayne Wells, is the company’s beauty consultant.

The Cutting Edge uses a range of quality professional products including: K-PAK, JOICO, VERO K-PAK COLOR, Cloud 9, and Xtreme.

For more information, please contact:

Kirsty Pearce or Jayne Wells
Tel:  01295 278910

Jo Plumley, Serenity at Sibford

Jo Plumley - Serenity at Sibford

Banbury beauty therapist Jo Plumley, has successfully completed an ‘Advanced Cosmetic Procedures’ course run by Sterex Electrolysis International Ltd.  This will allow her to treat skin complaints such as thread veins, warts, sebaceous cysts, and verrucas at her Serenity at Sibford beauty salon in Sibford Gower (

Sterex is the largest and most respected electrolysis training company in the UK.  The ACP training is recognised by the country’s leading trade associations and major insurers.

Jo Plumley is a highly qualified beauty and holistic therapist.  As a qualified electrolysis practitioner, this Advanced Cosmetic Procedures training is part of Jo Plumley’s continuing professional development, which ensures her clients receive the most up-to-date cosmetic treatments.

Jo Plumley comments, “Many women have to apply concealer and make-up to cover up redness caused by tiny red thread veins on their cheeks, nose, and on their chin.  The redness can also be exacerbated by sunshine – particularly relevant at this time of year.   By using Advanced Electrolysis (Diathermy) treatments, I am able to reduce the appearance of the thread veins in just 15 – 30 minutes.  Women who suffer from this problem are really excited to find blemishes, which have troubled them for years, can be removed in a matter of minutes!”

In addition to electrolysis and beauty therapy, the Serenity at Sibford salon offers sports and remedial massage and Pilates classes.  Anyone wanting further information or to make an appointment, should phone 01295 788463 or visit

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Notes for Editors

Serenity at Sibford Beauty Salon at Gautherns Barn in Sibford Gower, near Banbury, was opened in March 2007.  Jo Plumley has NVQ level 2 and 3 in Beauty Therapy, and a Diploma in Holistic Therapy.  She is also trained in Indian head massage, Swedish massage,  and aromatherapy.  She has a 1st & 2nd degree in Reiki, and has studied anatomy and physiology.

Jo Plumley’s team includes a sports and remedial massage therapist, and a Master Pilates instructor.

For more information, please contact:

Jo Plumley

Tel:        01295 788463
Mob:        07891 220275

German Shorthaired Pointer Puppy

Indijazz German Shorthaired Pointer Puppy

Emma Towns, Kings Sutton dog breeder and owner of Posh Pooches dog grooming company, is celebrating three successes in a month.  Having shown 12 of her Indijazz German Shorthaired Pointers at Crufts and collected 11 awards, her two new websites have attracted a massive 3,000 hits in their first month.  In addition, Indijazz It’s Showtime, one of Emma’s breeding bitches, has given birth to 5 puppies.

The website has undergone a complete ‘facelift’, and now features information about the Indijazz line of GSPs, news and a gallery page.  Emma Towns is the only breeder of German Shorthaired Pointers in the Midlands area, and her dogs are shown at all the major dog shows.

Emma combines dog breeding with her professional dog grooming service.  Her years of dog show experience means she understands the importance of retaining the appearance of all breeds of dogs.  Emma grooms dogs of all sizes and will also consider grooming problem dogs.  Emma Towns’ new website, which went live on April 1st, is already on the first page of Google and generating enquiries from interested dog owners.

“It has been a breath-taking month,” said Emma Towns.  “To have collected 11 awards at Crufts and come home to literally thousands of hits on the new websites has meant I’ve been rushed off my feet.  But the icing on the cake was the new litter of puppies of course, and I’m pleased to say they all have new homes to go to in a few weeks’ time.”

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Notes to Editors

Emma Towns is a former equine nurse and has been breeding German Shorthaired Pointers since the 1990s.

Emma Towns shows her German Short Haired Pointers at all the major UK dog shows including Crufts, and her dogs have gained many reserve tickets over the years. Emma’s original GSP Jazaraz Jasmin, was the proud mother of the first Indijazz JW (Junior Warrant) winner, Indijazz Azara.

Emma Towns is now a highly experienced GSP breeder and also runs her own dog grooming company from her home at Kings Sutton, near Banbury.

For more information, please contact:

Emma Towns
Email Emma Towns
Tel: 01295 810300
Mob: 07780 933083

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