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Are you generous with your knowledge and experience, or do you keep it to yourself?  Would you be surprised to hear giving free advice could actually help you market your business and increase your sales?

This morning we attended a Sales Training Seminar hosted by Sarah Castle, MD of Think Big Training, at Bloxham Mill near Banbury.  Some 40 people took advantage of this free opportunity to learn how to improve their sales skills.  Sarah gave freely of her time, knowledge and experience, and asked nothing in return.  We were well looked after with coffee and a dazzling array of cakes and pastries, which added to the very positive experience.

Each and every one of the delegates came away informed, motivated, and keen to put Sarah’s ideas into practice.  And to reinforce the message, we were given ‘goody bags’, with information packs, branded pens and pads.  So how will Think Big Training benefit?  Many of the small business owners are probably not in the market for bespoke training programmes themselves, but who will they recommend to others who are?

It’s said the average person knows 200 others.  On that basis, Sarah Castle delivered a powerful, fun and punchy message to around 8,000 people.  That’s what I call marketing!

It’s something we practice extensively.  Over the past year, we’ve produced a series of audio copywriting seminars which are being downloaded by hundreds of people, completely free of charge.  If it helps them deliver a stronger message and improve their writing skills, that’s great.  Not everyone will succeed, and those are the ones who remember WORD-right when they need help with their copywriting.  And there’s no doubt the listeners recommend our services to others.

Both WORD-right and WEB-right use social media, and we’ve written an Introduction to Twitter, which we email to anyone who is interested in this marketing medium.  The file bears our company livery and helps deliver a powerful message about our services.

If you’d like to take advantage of our free audio copywriting seminars, or would like a guide to using Twitter, drop WORD-right an email and we’ll be delighted to send you the link … but you’ll have to supply your own coffee and cakes, I’m afraid!

So our recommendation is, the next time you’re thinking of ways to market your business, take five minutes to work out what you can give away for free.

Blog post by Joy McCarthy

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WORD-right - the Oxfordshire Copywriters

If you’re in the Oxfordshire area and haven’t booked your place at Bloxham Mill’s b2b club networking meeting, you’ll need to hurry or you’ll miss one of the area’s best networking events.

WEB-right logo

WEB-right Simplicity

WORD-right and WEB-right are the proud sponsors of this month’s event and it’s going to be an interesting and lively meeting.  Keynote speaker Mike Pagan, will provide forthright, practical and thought provoking ideas on ‘Making Business Simple’.

You can expect Mike to get straight to the heart of the matter!  His new book entitled ‘Faff – The Power of Doing Without Achieving – Making Busyness Profitable’ will be launched this month.

The meeting runs from 5.30pm – 7.30pm:

5.30pm  –  Networking / Arrival & Drinks

6.00pm –  Welcome & Introduction by Ray Avery, General Manager, Bloxham Mill

6.10pm – Sponsors’ Welcome,   Joy McCarthy, WORD-right

6.15pm – Guest Speaker Mike Pagan, “Stop Faffing About and Get On With It ”

6.45pm – Refreshments & Networking

Register now – the event is free and light refreshments are provided.  Email admin@bm-it.co.uk or call 01295 724545.

Team Attitude at Altitude (www.twin-peaks.co.uk), the four women who are aiming to raise £20,000 for Breakthrough Breast Cancer by trekking up Kilimanjaro, have received more pledges of support from local Oxfordshire businesses.

Kidlington-based Cherwell Graphics will be printing the Team’s promotional 2010 calendar: Chaps for Baps.  The calendars will be printed in October and will be available for sale online through the Team’s website http://www.twin-peaks.co.uk.

In the current economic climate, Deb Hunt and her fellow team members recognise businesses need to benefit from supporting good causes.  As one of the benefits to business sponsors, Bloxham Mill Business Centre near Banbury has offered to host a networking event in September 2010 before the trek.  This will give all the business supporters an opportunity to see the Team off and network with other sponsors.

In addition, businesses sponsoring Team Attitude at Altitude will be given a listing on the ‘Corporate Sponsors’ page on the Twin-Peaks website.   Sponsors pledging £1,000 or more will also be listed on the other four main pages of the website.  Cash donations can be made online, and anyone wishing to support the Team with gifts in kind can download a ‘wish list’ from the website.

Team Attitude at Altitude’s website, which is sponsored by Chipping Norton Internet marketing company WEB-right, went live on 13th August.  The site has attracted nearly 350 visitors from across the world in its first 5 days.

Deb Hunt commented, “The website has made a huge difference to our appeal.  It is particularly good to be attracting support from the business community and we’re working hard to give our supporters something back.  We’d have a lot of emails from well-wishers and potential supporters.  A company in Florida has even offered to help with some of our trekking kit!  I feel confident we’re going to achieve our £20,000 target.”

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Notes to Editors

Team Attitude at Altitude is the name given to four women supporting the work of Breakthrough Breast Cancer: Deb Hunt, Annemarie Smith, Helen Taylor and Audra Selley.

The Team will be taking part in a 9-day trek up Mount Kilimanjaro on the Rongai Route, the hardest ascent, to raise £20,000.  To date, the total raised is £4,711: 24% of target.

Team Attitude at Altitude’s website (www.twin-peaks.co.uk) is sponsored by Chipping Norton company:  WEB-right.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
enquiries@word-right.co.uk
http://www.word-right.co.uk

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739
Email: debs@twin-peaks.co.uk
http://www.twin-peaks.co.uk

No matter what your business, there is a good chance you’ve been asked to sponsor a good cause.  I’m not talking about the odd £10 to sponsor a marathon runner, or your PA’s five-year old doing a sponsored silence at school.  I’m talking about the requests for serious money, goods or services.  Next time you’re asked for support, don’t dismiss it out of hand.  Stop and think … what’s in this for me and my business?

A powerful marketing tool

Sponsorship of a good cause can be a powerful marketing tool.  It puts you in touch with prospective customers who might not have heard of you otherwise.  You are perceived as a ‘good egg’ and someone who is prepared to ‘give something back’.  If the good cause is well organised, you can reap other rewards … listings and links on websites, and on promotional materials and advertising.

As a company, WORD-right is very much in favour of sponsoring good causes.  I take the view that, while a cash donation might help, offering our copywriting, Internet, and marketing skills can bring far greater benefits.

Chippy Lido Auction website a success

WORD-right and WEB-right recently created the Chipping Norton Lido Auction of Promises website, which was very successful.  The auction, with Jeremy Clarkson as auctioneer, was held in July.  Although the site is still live, our input won’t be needed for a year.  This meant our ‘sponsorship time’ was free and we were looking for another good cause.

Climbing Kili for breast cancer

Team Attitude at Altitude raising money to fight breast cancer

Team Attitude at Altitude raising money to fight breast cancer

We recently heard of four women, based in Middle Barton in Oxfordshire – Team Attitude at Altitude – who are planning a trek up Kilimanjaro in September 2010.  They were selling advertising space on the back of a promotional calendar and had some good newspaper coverage.  Their goal is to raise £20,000 for Breakthrough Breast Cancer.  One of the team, Deb Hunt, was successfully treated for breast cancer in 2008.  Since then she has become a very pro-active fundraiser.

Sponsors of Twin-Peaks website

WORD-right and WEB-right offered to build Team Attitude at Altitude’s website FOC, and help raise their profile in the community with Internet marketing support and PR. We pulled out the stops and the website (www.twin-peaks.co.uk) went live in just a week.  In that time we also set up their blog and the template for an email newsletter.  In just the first day, the site attracted 120 visitors and more offers of help and support.  Within a few hours, the girls’ appeal had prompted a blog posting from the ‘other side of the pond’.  You can read the post here.

Does sponsorship work?

So the big question … does sponsorship increase business?  WORD-right’s answer is a resounding ‘YES’.  Not only does it generate enquiries, you are perceived to be active in the community, and it increases your business network.  But apart from all that, it’s fun!  We’ve had a very busy but hugely enjoyable week so far and already made a lot of new friends along the way.

If you’d like to get involved and use sponsorship as a marketing tool, pop along to the Twin Peaks website and take a look at their wish list … there’s still plenty more you can help with.

Blog post by Joy McCarthy

The Banbury Guardian article about Team Attitude at Altitude’s trek to Kilimanjaro in aid of Breakthrough Breast Cancer, moved Chipping Norton Internet marketing specialists, WEB-right (www.web-right.co.uk) to offer its support.  The company has pledged to create a 7-page website, complete with professional copywriting, to help spearhead the Team’s fundraising efforts.  The website, www.twin-peaks.co.uk is expected to be live by Friday 14th August. 

The Twin-Peaks website will provide information about the Team’s fundraising and training, the work of Breakthrough Breast Cancer, and sponsors’ details.  In addition, the site will contain a live link to the Just Giving online donation page, and visitors will be able to sign-up to receive regular newsletters from the Attitude at Altitude team. 

The site is being created by WEB-right’s director, David McCarthy.  He describes the website as being “very pink, fun and funky”.  All the copy is being written by fellow director, Joy McCarthy, who heads the company’s copywriting team.  The website will encourage people to organise fundraising events by providing PDF downloads of fundraising ideas, sponsorship forms, and Gift Aid forms for UK tax-payers. 

Joy McCarthy of WEB-right was employed in the charity sector for several years in the 1990s.  She has given the Team some advice on fundraising and marketing themselves, as well as helping promote their appeal online.   She is also using her networking contacts to help generate support for Team Attitude at Altitude amongst local businesses.   

Joy McCarthy comments, “When we saw the article in the Banbury Guardian, we had to help.  In recent years 4 friends of mine have died of breast cancer – all of them in their 30s and 40s.  It is a devastating disease.  Our skills lie in helping companies market themselves on the Internet, and exactly the same methods can be used to help Deb Hunt and her team’s fundraising appeal.  We’re enjoying working on the Twin-Peaks website and it’s great to be involved in fundraising again, especially for such an important cause.”

-ends-

Notes to Editors

WEB-right (www.web-right.co.uk) is based in Chipping Norton and provides websites and internet marketing services for small and medium-sized businesses. 

WEB-right is a trading name of IDEAS-right Ltd.  The company also trades under the name WORD-right: the company’s professional copywriting division.  Director Joy McCarthy is a qualified copywriter and is a tutor with the Institute of Copywriting

WEB-right recently sponsored the website for the Chipping Norton Lido Auction of Promises held in July this year.  The site attracted nearly 2,000 visitors in the 2 month run-up to the auction. 

Team Attitude at Altitude’s website will comprise of 8 main pages:

Home
About the Team
About Breakthrough Breast Cancer
A Corporate sponsor page
Fundraising events
News
A picture gallery 
Blog

PDF downloads will be available to help supporters raise money for the cause.  A ‘holding page’ is currently showing at www.twin-peaks.co.uk

The website URL, www.twin-peaks.co.uk was selected as a play on the subject of breasts.  It also represents the two challenges faced by Deb Hunt and her team: the raising of £20,000, and the training and endurance needed to undertake the trek up Kilimanjaro. 

For more information, please contact:

Joy McCarthy – Director, WEB-right
Tel: 01608 642845
Mob: 07880 980095
Email: joy.mccarthy@web-right.co.uk
www.web-right.co.uk

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739
Email: debs@twin-peaks.co.uk
www.twin-peaks.co.uk

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