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Are you generous with your knowledge and experience, or do you keep it to yourself?  Would you be surprised to hear giving free advice could actually help you market your business and increase your sales?

This morning we attended a Sales Training Seminar hosted by Sarah Castle, MD of Think Big Training, at Bloxham Mill near Banbury.  Some 40 people took advantage of this free opportunity to learn how to improve their sales skills.  Sarah gave freely of her time, knowledge and experience, and asked nothing in return.  We were well looked after with coffee and a dazzling array of cakes and pastries, which added to the very positive experience.

Each and every one of the delegates came away informed, motivated, and keen to put Sarah’s ideas into practice.  And to reinforce the message, we were given ‘goody bags’, with information packs, branded pens and pads.  So how will Think Big Training benefit?  Many of the small business owners are probably not in the market for bespoke training programmes themselves, but who will they recommend to others who are?

It’s said the average person knows 200 others.  On that basis, Sarah Castle delivered a powerful, fun and punchy message to around 8,000 people.  That’s what I call marketing!

It’s something we practice extensively.  Over the past year, we’ve produced a series of audio copywriting seminars which are being downloaded by hundreds of people, completely free of charge.  If it helps them deliver a stronger message and improve their writing skills, that’s great.  Not everyone will succeed, and those are the ones who remember WORD-right when they need help with their copywriting.  And there’s no doubt the listeners recommend our services to others.

Both WORD-right and WEB-right use social media, and we’ve written an Introduction to Twitter, which we email to anyone who is interested in this marketing medium.  The file bears our company livery and helps deliver a powerful message about our services.

If you’d like to take advantage of our free audio copywriting seminars, or would like a guide to using Twitter, drop WORD-right an email and we’ll be delighted to send you the link … but you’ll have to supply your own coffee and cakes, I’m afraid!

So our recommendation is, the next time you’re thinking of ways to market your business, take five minutes to work out what you can give away for free.

Blog post by Joy McCarthy

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