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Yesterday saw our very first copywriting masterclass held at Bloxham Mill near Banbury.  We had a full house of 10 people from a range of businesses.  Although we expected everyone to be local, one of our delegates travelled from Hertfordshire to attend the masterclass!

PR Masterclass training in Oxfordshire

Wearing PR hats!

The ice was quickly broken when everyone was tasked with making themselves a PR hat … from a sheet of newspaper.  They didn’t know origami was also on the agenda!  Later in the morning, Ray Avery the general manager of Bloxham Mill, popped in to judge the results.


After covering some PR theory, everyone got down to work writing their own press release.  Their enthusiasm was inspirational … as were the results.  At the end of the session, each delegate was given a comprehensive take-home pack of notes to back-up their hands-on learning.


The feedback was very positive, with many of the students demanding more copywriting sessions!  Here’s what some of them had to say:

“Word-right’s PR Masterclass was really enjoyable and very informative. A relaxed way of learning.  I would definitely recommend this class. Joy has a great deal of knowledge which I would love to tap into further.”


“An excellent, concise course with a comprehensive take-home pack. Would thoroughly recommend this course to anyone who wants to write eye-catching press releases.”


“I never thought I would be able to write press releases, but now I have the tools and confidence to do so.”

Future copywriting masterclasses will be announced shortly.  For more information, visit the WORD-right website or call Joy McCarthy on 01608 642845.

Oxfordshire-based copywriter company WORD-right (, is hosting a half-day Press Release Writing Masterclass on April 6th 2011 at Bloxham Mill near Banbury.  The morning masterclass starts at 9.15am and ends at 12.30pm.

The interactive masterclass is designed to help small businesses learn how to write effective press releases.  The class will also cover the difference between traditional offline and online PR, and how to identify newsworthy stories about their business.

There are 10 places available for the masterclass.  Attendees will have the opportunity to write a press release under the guidance of their tutor, Joy McCarthy.  Each person will receive a printed information pack which covers all the course material delivered during the masterclass.

“Small business owners often don’t take advantage of PR because they are daunted by the thought of writing a press release,”  comments Joy McCarthy, WORD-right’s director and principal copywriter. “The masterclass will teach them all they need to identify their PR opportunities and how to create effective press releases.”

The PR masterclass is the first in a series of small business copywriting workshops.  Future masterclasses will include writing for websites and the role of copywriting in SEO (search engine optimisation).

The cost of the masterclass is £40 + VAT.  Places can be booked online at Numbers are limited to 10 per masterclass.

A 25% ‘early bird’ discount is being offered for online bookings made before 28th February 2011.  Anyone booking online should use the promotion code: NUE110217173023 and click on the ‘recalculate’ button to activate the discount.

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Notes to Editors

WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.

The company, which is division of IDEAS-right Ltd, was founded in 2006.  It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.

Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095

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