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At our PR Writing Masterclass in April, we held a ‘draw’, with one of the students winning a free press release review.  The lucky winner was Rosie Burchell of Brethertons Solicitors in Banbury.

Rosie’s press release was so good, it barely needed reviewing.  You can see the results below …

Black day for Banburyshire businesses

Brethertons solicitors, in association with Lloyds Bank, hosted the special Banbury Business Breakfast Club “Olympic Breakfast” on Thursday 31st March with Olympic silver-medal winning athlete Roger Black as the guest speaker. The event was held at Rye Hill Golf Club in Milcombe as part of Brethertons celebration of the countdown to the London Olympics.

Roger Black at Banbury Business Breakfast

Tom Lawrence, Brian Auld, Roger Black, David Hodge, Mike Dibben

Around 150 people attended the breakfast, where Roger Black’s speech focused on his own Olympic experiences and concluded with a screening of a video showing his gold-medal winning relay race at the 1991 World Championships. His talk featured anecdotes from his sporting career and inspirational words on overcoming personal set-backs, as well as an insight into his early athletic career. He then handed round his two silver medals, won during the 1996 games in Atlanta in the 400m and 4x400m relay, while he took questions from the room.

Mike Dibben reveals that there was another reason to celebrate Roger’s appearance “This is a timely occurrence as it has just been announced that Roger will form part of the British Olympic 2012 Ambassadors team and we are very pleased to offer him our congratulations”. Guests were treated to a full English breakfast and a chance to have their picture taken with Roger.  Roger stayed for autographs and one-to-one chats with the guests, before the event came to a close at 10:30am.


Note to the editor

Brethertons is a successful local Law Firm employing 160 people across its 2 offices in Banbury and Rugby. The breakfast club was established by Shaun Jardine, Litigation Partner at the firm, around 19 years ago in response to a lack of suitable networking opportunities in the town. The breakfast club has approximately 1500 members and meets on the first Thursday of every month. It features a different guest speaker every month. Previous speakers include Michael Heseltine and Tony Baldry.

Rye Hill Golf club hosts Golf days and corporate events on a regular basis. It has an 18-hole Golf course and a comfortable club house.

Lloyds Bank is one of the official sponsors of the 2012 Olympic Games, and applications for tickets are now being taken through the Olympic website (

Many years ago (in the dark ages before email) I went to a PR workshop run by a local newspaper. They were keen to encourage people to learn how to write good press releases – they genuinely wanted to publish the stories in the paper.

They couldn’t use a lot of the press releases they received because they didn’t contain the right information.  Worse still … some didn’t even include any contact details, so they had no way of getting in touch with the sender!

That’s a great shame, because PR is a powerful marketing tool.  Yet even today, many small businesses don’t really understand how to make use of it.

Sadly people feel daunted by the thought of having to write a press release and let great promotional opportunities slip away.

Because we want to change that, we’re running a Press Release Writing Masterclass – where you can come along and learn the ropes for yourself.

This is your opportunity to roll your sleeves up and learn how to write a press release to get your business noticed.  It really is a hands-on experience!

The Press Release Writing Masterclass is on Wednesday 6th April at Bloxham Mill Business Centre, near Banbury,  from 9.15am until 12.30.  The cost is just £40  + VAT.  Book online now – spaces are limited and there are only a couple left.

Did we mention there’s going to be coffee and buns as well?







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