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Chipping Norton copywriters and allotment holders, Joy and David McCarthy, have recently set up a new blog to act as an online diary and information resource for both ‘allotmenteers’ and vegetable gardeners. (   The couple, who took

The copywriters' allotment - September 2007

The copywriters' allotment - September 2007

A transformed allotment

A transformed allotment

over their overgrown half-sized plot in September 2007, had only documented their progress with pictures prior to the blog.

The blog is updated each week and additional pages tell the story so far.  The McCarthys are hoping other allotment holders and gardeners will add comments and suggestions to help provide down-to-earth practical advice for new gardeners and growers.

Joy McCarthy explained, “We wanted to have a written record, as well as a photographic one, of our work on the allotment and what better way to do that than with a blog.  With the huge surge in interest in growing your own food, we hope our allotment blog will provide some inspiration to new allotment keepers and help put Chippy’s growers on the map.  The experienced allotment holders have a wealth of information which we’d like to tap into.  With the large number of younger people and families now queuing up for an allotment, a blog is a good way of ensuring vital information is passed on.  We’ve already started to include some tips and suggestions on dealing with problems such as slugs and caterpillars, but we make no secret of the fact we’re rookies when it comes to gardening on this scale.

Because we wanted a complete record, this year we’ve been weighing  everything we’ve harvested.  At the beginning of September, our 90’ x 25’ plot had produced an amazing 98 kg of fresh vegetables from just this season’s crops!  Just for fun, we’re also working out what it would have cost to buy, based on prices in the local shops.  Had we bought everything we’ve grown from Sainsbury’s or the Co-op, we would have spent nearly £300 so far.  With the potential for having home-grown produce 12 months of the year from our allotment, we expect that figure to be almost £1,000 in total.  Including the price of seeds and some investment in canes and net, we’ve spent around £120 this year.  It just goes to show it is worth growing your own and there’s no doubt home-grown veg tastes so much better.”

As well as the online diary and allotment tips, a recipe section is also being developed on the blog.  Anyone wishing to read the blog or make any comments or suggestions should visit:

For more information, please contact:

Joy McCarthy
Tel: 01608 642845

The Banbury Guardian article about Team Attitude at Altitude’s trek to Kilimanjaro in aid of Breakthrough Breast Cancer, moved Chipping Norton Internet marketing specialists, WEB-right ( to offer its support.  The company has pledged to create a 7-page website, complete with professional copywriting, to help spearhead the Team’s fundraising efforts.  The website, is expected to be live by Friday 14th August. 

The Twin-Peaks website will provide information about the Team’s fundraising and training, the work of Breakthrough Breast Cancer, and sponsors’ details.  In addition, the site will contain a live link to the Just Giving online donation page, and visitors will be able to sign-up to receive regular newsletters from the Attitude at Altitude team. 

The site is being created by WEB-right’s director, David McCarthy.  He describes the website as being “very pink, fun and funky”.  All the copy is being written by fellow director, Joy McCarthy, who heads the company’s copywriting team.  The website will encourage people to organise fundraising events by providing PDF downloads of fundraising ideas, sponsorship forms, and Gift Aid forms for UK tax-payers. 

Joy McCarthy of WEB-right was employed in the charity sector for several years in the 1990s.  She has given the Team some advice on fundraising and marketing themselves, as well as helping promote their appeal online.   She is also using her networking contacts to help generate support for Team Attitude at Altitude amongst local businesses.   

Joy McCarthy comments, “When we saw the article in the Banbury Guardian, we had to help.  In recent years 4 friends of mine have died of breast cancer – all of them in their 30s and 40s.  It is a devastating disease.  Our skills lie in helping companies market themselves on the Internet, and exactly the same methods can be used to help Deb Hunt and her team’s fundraising appeal.  We’re enjoying working on the Twin-Peaks website and it’s great to be involved in fundraising again, especially for such an important cause.”


Notes to Editors

WEB-right ( is based in Chipping Norton and provides websites and internet marketing services for small and medium-sized businesses. 

WEB-right is a trading name of IDEAS-right Ltd.  The company also trades under the name WORD-right: the company’s professional copywriting division.  Director Joy McCarthy is a qualified copywriter and is a tutor with the Institute of Copywriting

WEB-right recently sponsored the website for the Chipping Norton Lido Auction of Promises held in July this year.  The site attracted nearly 2,000 visitors in the 2 month run-up to the auction. 

Team Attitude at Altitude’s website will comprise of 8 main pages:

About the Team
About Breakthrough Breast Cancer
A Corporate sponsor page
Fundraising events
A picture gallery 

PDF downloads will be available to help supporters raise money for the cause.  A ‘holding page’ is currently showing at

The website URL, was selected as a play on the subject of breasts.  It also represents the two challenges faced by Deb Hunt and her team: the raising of £20,000, and the training and endurance needed to undertake the trek up Kilimanjaro. 

For more information, please contact:

Joy McCarthy – Director, WEB-right
Tel: 01608 642845
Mob: 07880 980095

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739

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