You are currently browsing the tag archive for the ‘copywriting masterclasses’ tag.

The price: what you pay a professional copywriter
The cost: the damage to your business if you don’t

As copywriters, we use an external proofreader to check all the writing we do for our clients.  This isn’t because we don’t know how to spell, or don’t understand grammar, it’s about maintaining professional standards and attention to detail.

When we run our Masterclass sessions or in our work with student writers, we stress how hard it is to proof your own writing.  You only see what you THINK you’ve written and it’s easy for mistakes to creep in.  It only takes a slip of the fingers or a misplaced apostrophe to create a mistake.

A post on the BBC website yesterday said poor spelling can have a significant impact on business, and is costing millions in lost sales.  The fact is – poor copywriting in general will cost you sales.

Unfortunately, few people realise the very tangible benefits of having professionally written copy.  There is a considerable difference between just being able to write and good copywriting.

Last year a new client was concerned about the performance of their website.  Despite paying for SEO services, it didn’t appear on any searches, even in their local area, and wasn’t bringing them any business.  We reviewed the site and it was obvious the problem was in the copy.  It was poorly written, didn’t provide a good visitor experience, and wasn’t optimised.  Less than two weeks after rewriting the copy, the site had shot to the top of Google and was generating business.  That’s the difference between being able to write and good copywriting!

While we use our wonderful proofreaderto check our clients’ copy, we don’t always send our own in-house copy to be checked.  That’s something we’re about to change.  Yesterday we found a glaring typo in the first line of our WORD-right newsletter!  No excuses – we both checked it more than once, but it still slipped through the net.  And that is, quite simply, unacceptable and it certainly won’t happen again.

We frequently see inaccurate copy which has been written by professional writers.  Because we know our copywriting service will increase your sales, we don’t take any chances.

Now we’re going to make sure we do the same for ourselves.  So it’s time to wind up this post and send it off to our proofreader!

Blog post by Joy McCarthy

Oxfordshire copywriting company WORD-right, has announced the launch of a series of Copywriting Masterclasses.

The first in the new series is ‘Professional Copywriting Techniques’ which will be held on Thursday 26th May.  The second: Website Copywriting, will be held on Tuesday 28th June.  The half-day classes will all be held at Bloxham Mill Business Centre, near Banbury, from 9.15am until 12.30pm.

WORD-right held a pilot Press Release Writing Masterclass in early April.  The class was fully booked and ten people attended.  The positive feedback has prompted the development of additional copywriting Masterclasses.

The Masterclasses take a hands-on approach, with students having the opportunity to put their buslearning into practice.  The classes are designed to help small business owners and marketing professionals improve their business writing skills.

The Copywriting Techniques Masterclass will cover such subjects as accessibility, writing styles, and what to write.  The Website Copywriting Masterclass will illustrate why writing for the web is different, and students will each write a web page for their own company.  Each attendee will receive a comprehensive take-home notes pack covering the content of the class.

While each Masterclass can be booked separately, prospective students wishing to attend the Website Copywriting Masterclass are being encouraged to also attend the Copywriting Techniques session.  This will ensure they have the appropriate writing skills needed to make the most of the website writing class.

Joy McCarthy, WORD-right’s principal copywriter comments, “We asked the students who attended the Press Release Writing Masterclass what other subjects they would like covered.  Their input has resulted in the creation of the new series of Masterclasses.  The popularity of the subjects meant several of the places were booked within hours of their launch.”

The cost of each Masterclass is £40 + VAT.  Places can be booked online at http://www.word-right.co.uk/copywriting-masterclass.html.  Anyone booking the Copywriting Techniques and the Website Writing Masterclasses together will receive a £10 discount, paying £70 for the two instead of £80.

– ends –

Notes to Editors

WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.

The company, which is division of IDEAS-right Ltd, was founded in 2006.  It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.

Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095
Email
Website: www.word-right.co.uk   

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 17 other followers

http://twitter.com/WORDright

wordpress blog stats