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The domain name, www.twin-peaks.co.uk – home of Team Attitude at Altitude’s massive fundraising appeal is up for grabs!

The domain and site has been sponsored by WORD-right and WEB-right since August 2009.

The site and its noteworthy domain name helped Deb Hunt and her team raise the magnificent sum of £25,680 for national breast cancer charity: Breakthrough Breast Cancer.

Now the fundraising appeal has closed, the domain name needs a new home.

The price?

  • We will donate the domain to any other group fundraising for a breast cancer charity.  To ensure www.twin-peaks.co.uk goes to a bona fide home, any group or fundraiser will be verified before the domain is transferred.
  • Or – the domain can be bought for a minimum £100 donation to Breakthrough Breast Cancer.Of course, if you’d like to round the fundraising up to a nice even £26,000, offers of £320 would be viewed favourably!

Website stats

The www.twin-peaks.co.uk website attracted more than 10,000 visitors in its fundraising year.
Let’s help Team Attitude at Altitude end their fundraising campaign on a high note – help us sell their much loved www.twin-peaks.co.uk.

Get your bid in now – email WORD-right today!

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No matter what your business, there is a good chance you’ve been asked to sponsor a good cause.  I’m not talking about the odd £10 to sponsor a marathon runner, or your PA’s five-year old doing a sponsored silence at school.  I’m talking about the requests for serious money, goods or services.  Next time you’re asked for support, don’t dismiss it out of hand.  Stop and think … what’s in this for me and my business?

A powerful marketing tool

Sponsorship of a good cause can be a powerful marketing tool.  It puts you in touch with prospective customers who might not have heard of you otherwise.  You are perceived as a ‘good egg’ and someone who is prepared to ‘give something back’.  If the good cause is well organised, you can reap other rewards … listings and links on websites, and on promotional materials and advertising.

As a company, WORD-right is very much in favour of sponsoring good causes.  I take the view that, while a cash donation might help, offering our copywriting, Internet, and marketing skills can bring far greater benefits.

Chippy Lido Auction website a success

WORD-right and WEB-right recently created the Chipping Norton Lido Auction of Promises website, which was very successful.  The auction, with Jeremy Clarkson as auctioneer, was held in July.  Although the site is still live, our input won’t be needed for a year.  This meant our ‘sponsorship time’ was free and we were looking for another good cause.

Climbing Kili for breast cancer

Team Attitude at Altitude raising money to fight breast cancer

Team Attitude at Altitude raising money to fight breast cancer

We recently heard of four women, based in Middle Barton in Oxfordshire – Team Attitude at Altitude – who are planning a trek up Kilimanjaro in September 2010.  They were selling advertising space on the back of a promotional calendar and had some good newspaper coverage.  Their goal is to raise £20,000 for Breakthrough Breast Cancer.  One of the team, Deb Hunt, was successfully treated for breast cancer in 2008.  Since then she has become a very pro-active fundraiser.

Sponsors of Twin-Peaks website

WORD-right and WEB-right offered to build Team Attitude at Altitude’s website FOC, and help raise their profile in the community with Internet marketing support and PR. We pulled out the stops and the website (www.twin-peaks.co.uk) went live in just a week.  In that time we also set up their blog and the template for an email newsletter.  In just the first day, the site attracted 120 visitors and more offers of help and support.  Within a few hours, the girls’ appeal had prompted a blog posting from the ‘other side of the pond’.  You can read the post here.

Does sponsorship work?

So the big question … does sponsorship increase business?  WORD-right’s answer is a resounding ‘YES’.  Not only does it generate enquiries, you are perceived to be active in the community, and it increases your business network.  But apart from all that, it’s fun!  We’ve had a very busy but hugely enjoyable week so far and already made a lot of new friends along the way.

If you’d like to get involved and use sponsorship as a marketing tool, pop along to the Twin Peaks website and take a look at their wish list … there’s still plenty more you can help with.

Blog post by Joy McCarthy

The Banbury Guardian article about Team Attitude at Altitude’s trek to Kilimanjaro in aid of Breakthrough Breast Cancer, moved Chipping Norton Internet marketing specialists, WEB-right (www.web-right.co.uk) to offer its support.  The company has pledged to create a 7-page website, complete with professional copywriting, to help spearhead the Team’s fundraising efforts.  The website, www.twin-peaks.co.uk is expected to be live by Friday 14th August. 

The Twin-Peaks website will provide information about the Team’s fundraising and training, the work of Breakthrough Breast Cancer, and sponsors’ details.  In addition, the site will contain a live link to the Just Giving online donation page, and visitors will be able to sign-up to receive regular newsletters from the Attitude at Altitude team. 

The site is being created by WEB-right’s director, David McCarthy.  He describes the website as being “very pink, fun and funky”.  All the copy is being written by fellow director, Joy McCarthy, who heads the company’s copywriting team.  The website will encourage people to organise fundraising events by providing PDF downloads of fundraising ideas, sponsorship forms, and Gift Aid forms for UK tax-payers. 

Joy McCarthy of WEB-right was employed in the charity sector for several years in the 1990s.  She has given the Team some advice on fundraising and marketing themselves, as well as helping promote their appeal online.   She is also using her networking contacts to help generate support for Team Attitude at Altitude amongst local businesses.   

Joy McCarthy comments, “When we saw the article in the Banbury Guardian, we had to help.  In recent years 4 friends of mine have died of breast cancer – all of them in their 30s and 40s.  It is a devastating disease.  Our skills lie in helping companies market themselves on the Internet, and exactly the same methods can be used to help Deb Hunt and her team’s fundraising appeal.  We’re enjoying working on the Twin-Peaks website and it’s great to be involved in fundraising again, especially for such an important cause.”

-ends-

Notes to Editors

WEB-right (www.web-right.co.uk) is based in Chipping Norton and provides websites and internet marketing services for small and medium-sized businesses. 

WEB-right is a trading name of IDEAS-right Ltd.  The company also trades under the name WORD-right: the company’s professional copywriting division.  Director Joy McCarthy is a qualified copywriter and is a tutor with the Institute of Copywriting

WEB-right recently sponsored the website for the Chipping Norton Lido Auction of Promises held in July this year.  The site attracted nearly 2,000 visitors in the 2 month run-up to the auction. 

Team Attitude at Altitude’s website will comprise of 8 main pages:

Home
About the Team
About Breakthrough Breast Cancer
A Corporate sponsor page
Fundraising events
News
A picture gallery 
Blog

PDF downloads will be available to help supporters raise money for the cause.  A ‘holding page’ is currently showing at www.twin-peaks.co.uk

The website URL, www.twin-peaks.co.uk was selected as a play on the subject of breasts.  It also represents the two challenges faced by Deb Hunt and her team: the raising of £20,000, and the training and endurance needed to undertake the trek up Kilimanjaro. 

For more information, please contact:

Joy McCarthy – Director, WEB-right
Tel: 01608 642845
Mob: 07880 980095
Email: joy.mccarthy@web-right.co.uk
www.web-right.co.uk

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739
Email: debs@twin-peaks.co.uk
www.twin-peaks.co.uk

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