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Launch of  Free Copywriting Audio Seminars

WORD-right ( copywriters based in Oxfordshire, has today launched a new series of free audio copywriting seminars.  The audio recordings, which will build into a complete library of copywriting tips, are one of the features of the company’s new website, also launched this week.

Joy McCarthy, WORD-right’s principal writer, is a Tutor with the Institute of Copywriting.  She has used her skills and knowledge to create a series of 10 audio seminars on a wide range of copywriting topics: from how to write about benefits rather than features to writing effective website copy. 

When visitors sign up to receive WORD-right’s newsletter, they will be sent the link to the first audio seminar in the series.  One online seminar will be added to the new website each month, building into a comprehensive library of copywriting tips and tutorials.  Links to each seminar will be published in the company’s monthly newsletter.  There is no charge for the online seminars and no credit cards or other financial details are required when the visitor signs up on the website. 

Access to the online audio seminars will be exclusively for those who have signed up to receive the company’s newsletters.  Joy McCarthy says, “Good copywriting is essential to the marketing of any business, particularly in the current economic climate.  These seminars have been designed to help small business owners and anyone interested in copywriting, to write powerful and effective copy.  We are expecting an avalanche of sign-ups on the site.” 

Anyone wishing to listen to the free copywriting audio seminars can sign up by visiting

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Notes to Editors

WORD-right is a trading name of IDEAS-right Ltd.  The company has been providing copywriting and marketing services to UK companies of all sizes for the past 3 years from its base in Chipping Norton. 
WORD-right employs husband and wife team, Joy and David McCarthy as well as two part-time Associate Writers.  Joy McCarthy holds a Diploma in Copywriting and is a Tutor with the Institute of Copywriting.  She also holds a Diploma in Distance Tutoring and is currently working with 45 student copywriters. 

For more information, please contact:

Joy McCarthy
Tel: 01608 642845

With the Lewes Pound being so much in the news of late, its popularity suggests barter could be a big advantage to small businesses struggling to survive the recession. 

An informal barter system could be adopted easily by small or micro business owners who are cash-poor, but time-rich.  Many self-employed people are in the position to offer a skills exchange with other members of their network.  It would allow access to services which they could otherwise not afford in the current climate.  While producing a ‘currency’ would involve more work than was needed, a simple one to one skill-exchange would only need mutual trust and respect. 

We’ve recently done something similar.  Last year we made contact with Nikki Cooke who, along with her partner Jean, is in the early stages of setting up ‘The Word Well’, a copywriting and Internet marketing business.  That contact has grown into friendship and, although I would hesitate to use the word ‘mentoring’, we have been able to offer some help and support. 

We’re currently in the final stages of developing the new WORD-right website and are producing a series of 10 ‘Audio Seminars’ on copywriting.  Jean, who is a very talented musician, has his own professional recording equipment.  When he heard of our plans, he offered his services. 

Jean De Villiers

Jean de Villiers

The result?  The first two recordings in the series have been made (despite a sore throat and nerves!) and the rest of the series will follow in the forthcoming weeks.  We’re delighted to have professional sound quality on our recordings and will continue to benefit from each other’s mutual support and expertise.

The Federation of Small Businesses is telling us we’re the people who will help this country out of recession.  Perhaps by working and supporting each other, we’ll be better placed to do that, and create closer links within our community.

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