As I’m sure you know, the WORD-right crew are big fans of social networking.  In our opinion,  Twitter and Facebook are musts for any business.

As a copywriter, I follow other writers on Twitter.  We regularly communicate and there is a great sense of fellow-feeling.  But I’ve recently unfollowed three copywriters – all for the same reason – swearing!

There is good and bad in every business sector.  There are as many good builders as there are fly-by-night ones.  Copywriting is no exception.  I always urge people, if they are planning to use a professional writer, to check out the standard of their work.

Perhaps now I will recommend checking them out on social media too.  A copywriter is meant to be good with words.  If the best they can manage is to string together a few four-letter words, would you want them writing about your business?

If a copywriter can’t express him or herself clearly and succinctly without resorting to profanity, my recommendation is they find another job where professional standards don’t matter!

Blog post by Joy McCarthy