Finding the right CRM (Customer Relationship Management) system isn’t easy.  Like many small businesses, we recognised the need for a system which would meet our individual requirements, not just here and now, but for the future. 

I cut my teeth on ACT in the days of DOS systems.  But as some of the WORD-right team works remotely, having a PC-based CRM wasn’t going to be easy to use or manage.  So after much deliberation, we decided to investigate online CRM packages. 

The word ‘minefield’ springs to mind!  There is a vast array of packages out there, with set-up fees ranging from a few pounds or dollars to several hundred.  I was dazzled by all the available bells and whistles, and in some cases, by the dazzling prices too! 

When I arrived at iport4business, I had worked out what bells and whistles I wanted from my CRM system, and which ones were just going to be an unnecessary added cost.  iport4business met all my needs, was easy and intuitive to use (even for little old me!), and … very important in these credit crunch times … had no set-up fee. 

But our decision to invest in the iport4business system wasn’t based on the cost or even on its range of bells and whistles.  So if we weren’t swayed by prices or ingenious features, what did prompt this buying decision?  That’s easy … good old-fashioned customer service … that’s what! 

After we’d set up our free 14 day trial to get familiar with the software, I had a few queries.  After all, this was a big decision for a small business, and I wanted to be sure the system worked for us.  Not only did I get an  impressively fast response from the company’s Airdrie office, I also received the first of several emails from the iport4business CEO, Chic McSherry! 

Iport4business counts many huge organisation as clients, both in the UK and ‘over the pond’.  Names such as Spar and Virgin Trains clearly demonstrate the stature of this international company.  Needless to say, I was very, very impressed at getting fast, chatty, and really helpful replies from the CEO himself.  

There is no doubt in my mind the world would be a better place to live and work if more companies took this attitude.  We’re probably one of the smallest tiddlers in the iport4business pond, but we feel welcomed, cared for, and valued.  That, for me, is what customer service is all about. 

So sorry Chic … if you find yourself knee deep in emails after this post, you’ll know who to blame!

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