Ken Norman and Tim Lyon

Ken Norman and Tim Lyon

This morning saw David and I battling through the traffic to attend a Business Link Workshop: ‘Beat the Credit Crunch’.  Despite icy roads, fog and rush hour traffic, we weren’t disappointed.

The workshop was developed by Robert Craven, MD and founder of the Directors’ Centre and was brilliantly presented by the intrepid duo, Ken Norman and Tim Lyon of New Tricks Training.  With their usual style and wit, Ken and Tim delivered this ‘pacey’ workshop and got us all thinking about a range of topics such as:

  • Marketing your business competitively on a small budget
  • Holding on to your customer base
  • Maximising the effectiveness of your financial strategy
  • Managing your debt efficiently
  • Identifying your best customers

Armed with workbooks, we were challenged to look hard at our practices and procedures.  We came away with a lot of great ideas about how to not just survive the recession, but to benefit from it.  Combined with the opportunity to do a spot of networking, it was a morning well spent! 

If you get the opportunity, check out the Business Link website.  They are hosting the same workshop in Milton Keynes on 22nd January 2009.  It’s well worth attending!

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