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Oxfordshire copywriting company WORD-right, has announced the launch of a series of Copywriting Masterclasses.
The first in the new series is ‘Professional Copywriting Techniques’ which will be held on Thursday 26th May. The second: Website Copywriting, will be held on Tuesday 28th June. The half-day classes will all be held at Bloxham Mill Business Centre, near Banbury, from 9.15am until 12.30pm.
WORD-right held a pilot Press Release Writing Masterclass in early April. The class was fully booked and ten people attended. The positive feedback has prompted the development of additional copywriting Masterclasses.
The Masterclasses take a hands-on approach, with students having the opportunity to put their buslearning into practice. The classes are designed to help small business owners and marketing professionals improve their business writing skills.
The Copywriting Techniques Masterclass will cover such subjects as accessibility, writing styles, and what to write. The Website Copywriting Masterclass will illustrate why writing for the web is different, and students will each write a web page for their own company. Each attendee will receive a comprehensive take-home notes pack covering the content of the class.
While each Masterclass can be booked separately, prospective students wishing to attend the Website Copywriting Masterclass are being encouraged to also attend the Copywriting Techniques session. This will ensure they have the appropriate writing skills needed to make the most of the website writing class.
Joy McCarthy, WORD-right’s principal copywriter comments, “We asked the students who attended the Press Release Writing Masterclass what other subjects they would like covered. Their input has resulted in the creation of the new series of Masterclasses. The popularity of the subjects meant several of the places were booked within hours of their launch.”
The cost of each Masterclass is £40 + VAT. Places can be booked online at http://www.word-right.co.uk/copywriting-masterclass.html. Anyone booking the Copywriting Techniques and the Website Writing Masterclasses together will receive a £10 discount, paying £70 for the two instead of £80.
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Notes to Editors
WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.
The company, which is division of IDEAS-right Ltd, was founded in 2006. It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.
Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.
For more information, please contact:
Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095
Email
Website: www.word-right.co.uk
At our PR Writing Masterclass in April, we held a ‘draw’, with one of the students winning a free press release review. The lucky winner was Rosie Burchell of Brethertons Solicitors in Banbury.
Rosie’s press release was so good, it barely needed reviewing. You can see the results below …
Black day for Banburyshire businesses
Brethertons solicitors, in association with Lloyds Bank, hosted the special Banbury Business Breakfast Club “Olympic Breakfast” on Thursday 31st March with Olympic silver-medal winning athlete Roger Black as the guest speaker. The event was held at Rye Hill Golf Club in Milcombe as part of Brethertons celebration of the countdown to the London Olympics.
Tom Lawrence, Brian Auld, Roger Black, David Hodge, Mike Dibben
Around 150 people attended the breakfast, where Roger Black’s speech focused on his own Olympic experiences and concluded with a screening of a video showing his gold-medal winning relay race at the 1991 World Championships. His talk featured anecdotes from his sporting career and inspirational words on overcoming personal set-backs, as well as an insight into his early athletic career. He then handed round his two silver medals, won during the 1996 games in Atlanta in the 400m and 4x400m relay, while he took questions from the room.
Mike Dibben reveals that there was another reason to celebrate Roger’s appearance “This is a timely occurrence as it has just been announced that Roger will form part of the British Olympic 2012 Ambassadors team and we are very pleased to offer him our congratulations”. Guests were treated to a full English breakfast and a chance to have their picture taken with Roger. Roger stayed for autographs and one-to-one chats with the guests, before the event came to a close at 10:30am.
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Note to the editor
Brethertons is a successful local Law Firm employing 160 people across its 2 offices in Banbury and Rugby. The breakfast club was established by Shaun Jardine, Litigation Partner at the firm, around 19 years ago in response to a lack of suitable networking opportunities in the town. The breakfast club has approximately 1500 members and meets on the first Thursday of every month. It features a different guest speaker every month. Previous speakers include Michael Heseltine and Tony Baldry.
Rye Hill Golf club hosts Golf days and corporate events on a regular basis. It has an 18-hole Golf course and a comfortable club house.
Lloyds Bank is one of the official sponsors of the 2012 Olympic Games, and applications for tickets are now being taken through the Olympic website (http://www.london2012.com/visiting/tickets/)
Winning bride Fiona Durnin with the Cutting Edge directors
The winner of the Cutting Edge Hair and Beauty Salon’s Bridal Princess competition was announced at the ‘Fantasy Fairytale’ evening at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011. The winning bride was Fiona Durnin of Banbury, who is marrying her fiancée Neil on August 6th 2011.
Fiona has won a hair and beauty wedding package: free hair and beauty trial prior to her wedding. And on her wedding day in August, she will have her make-up created and hair styled by the salon’s bridal specialists.
The event was held to celebrate the forthcoming Royal Wedding. A percentage of the ticket sales and the raffle proceeds have been donated to Tiago’s fund. Four-year old Tiago Dos Santos from Banbury has cerebral palsy. The fund has been set up to raise funds for his treatment. Over £300 was raised on the night and The Cutting Edge has committed to raise a total of £750 for Tiago’s cause.
The Fantasy Fairytale evening started with the announcement of the three finalists in the bridal competition. They were chosen from the ten brides who entered. The two runners-up were Samantha Cross and Karen Corbett, both from Banbury. All three finalists modelled for the Cutting Edge’s wedding hair styling demonstration. Three of the salon’s stylists worked with the brides, giving them a hair make-over during the evening.
As well as watching the hair demonstrations, the audience had the opportunity to look round the displays and talk to wedding suppliers who had co-sponsored the event. Close-up magician Richard Young from Oxford entertained and astounded everyone with his dazzling repertoire of magic tricks. Balloon and bridal flower specialist The Balloon Lady, decorated the venue, and Bucks Fizz and canapes were provided by Rye Hill Golf Club. Wedding cupcakes were proved by Cakes for All.
The evening’s finale started with a bridal fashion compered by Chipping Norton business man and presenter, Ken Norman. The wedding gowns were provided by Banbury’s Katherine Allen and the men’s wear by Henrys of Banbury.
The winning bride was announced at the end of the evening. All three finalists were presented with a bottle of champagne by Kirsty Pearce, salon director of The Cutting Edge. The winner, Fiona Durnin, was presented with a bouquet of flowers. All three finalists also won a studio photo sitting and free portrait with local wedding photographer, Fiona Baker.
Kirsty Pearce from the Cutting Edge said, “All our salon staff were involved in choosing the winning bride. We had asked all the brides to tell us why they wanted to win the competition and this was used for the judging. Fiona Durnin’s reasons were so compelling, several members of our team were moved to tears. We would like to thank everyone who took part: the brides, all the guests on the night, and of course all our sponsors.”
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Notes to Editors
Image: Fiona Durnin (centre) with The Cutting Edge Directors, Jayne Wells (left) and Kirsty Pearce (right). Photograph provided by Fiona Baker Photography. High resolutions images available.
The Cutting Edge Hair & Beauty Salon in Rotary Way, Banbury, will shortly be celebrating its 4th birthday. The salon employs 14 stylists and beauty therapists, including long hair and bridal specialists.
The Bridal Princess contest is open to brides of all ages who are planning their wedding before October 2013. Entry to the contest is free. Brides will need to attend the Bridal Fantasy Fairytale Evening where the winner will be announced.
The Bridal Fantasy Fairytale Evening will be held at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011 at 7.30, where the winner of the contest will be announced. The evening is being sponsored by Greg Heath of Rye Hill, Fiona Baker Photography and other local wedding specialists.
Included in the evening will be a Bucks Fizz reception and light buffet and wedding cupcakes, hair and beauty demonstrations, and a fashion show finale.
The 3 finalists of the Bridal Princess contest will be announced at the start of the evening. Each bride will be presented with a bottle of bubbly and have her hair and make-up done by The Cutting Edge bridal team. Once their make-over is complete, the finalists will have the opportunity to pose for photographs taken by professional photographer, Fiona Baker. The two runners-up will receive a free 8 x 6 portrait picture.
The winning bride will be announced at the end of the evening. She will be presented with flowers and her wedding hair & beauty voucher. The winning bride will also receive a 10 x 8 professional photograph, taken on the evening by Fiona Baker.
For more information, please contact:
Kirsty Pearce / Jayne Wells
The Cutting Edge Salon Director
Web: www.the-cuttingedge.co.uk
Yesterday saw our very first copywriting masterclass held at Bloxham Mill near Banbury. We had a full house of 10 people from a range of businesses. Although we expected everyone to be local, one of our delegates travelled from Hertfordshire to attend the masterclass!
Wearing PR hats!
The ice was quickly broken when everyone was tasked with making themselves a PR hat … from a sheet of newspaper. They didn’t know origami was also on the agenda! Later in the morning, Ray Avery the general manager of Bloxham Mill, popped in to judge the results.
After covering some PR theory, everyone got down to work writing their own press release. Their enthusiasm was inspirational … as were the results. At the end of the session, each delegate was given a comprehensive take-home pack of notes to back-up their hands-on learning.
The feedback was very positive, with many of the students demanding more copywriting sessions! Here’s what some of them had to say:
“Word-right’s PR Masterclass was really enjoyable and very informative. A relaxed way of learning. I would definitely recommend this class. Joy has a great deal of knowledge which I would love to tap into further.”
“An excellent, concise course with a comprehensive take-home pack. Would thoroughly recommend this course to anyone who wants to write eye-catching press releases.”
“I never thought I would be able to write press releases, but now I have the tools and confidence to do so.”
Future copywriting masterclasses will be announced shortly. For more information, visit the WORD-right website or call Joy McCarthy on 01608 642845.
The Gallery, Ryehill Golf Club, Milcombe, Banbury.
31st March 2011. 7.30 – 10pm
Photograph by kind permission of Fiona Baker
The Cutting Edge Hair and Beauty Salon in Banbury has nominated Banbury’s Tiago and Alison’s fund as the benefiting good cause at its ‘Fantasy Fairytale’ bridal evening at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011.
The Cutting Edge directors were moved by the story of four-year old Tiago Dos Santos and his mother Alison and their appeal. Tiago, who lives in Banbury with his mother, has cerebral palsy. The fund has been set up to raise funds for his treatment at London’s Bobath Centre, to help pay for additional physiotherapy, and other specialist equipment. Tiago’s father Paulo, was killed in a road accident in 2006.
A percentage of the ticket price will be donated to the fund. Included in the Bridal Fantasy Fairytale evening’s entertainment will be a raffle draw. Prizes are being donated by the event sponsors. The star prize is a set of TheO heated rollers worth around £200. Other prizes include a £100 voucher from The Cutting Edge in Banbury and 50% venue discount donated by The Gallery, Rye Hill Golf Club.
The highlight of the evening will be the announcement of the winner of the Bridal Princess competition. Entries are still being taken and forms are available from www.the-cuttingedge.co.uk.
Tickets are available from The Cutting Edge, Rotary Way and Henry’s of Banbury in the High Street.
Included in the evening’s entertainment will be hair and beauty demonstrations, and a fashion show with bridal wear from Katherine Allen and Henry’s of Banbury. Close-up magician Richard Young, will be on-hand to perform his magic for the audience.
Fifteen local companies are co-sponsoring the event. These include wedding photographer Fiona Baker, and the Balloon Lady. Cakes for All will be providing bridal cupcakes on the night. The event will be compèred by Ken Norman of Chipping Norton’s Best Man Boot Camp, which provides speech writing and delivery training for wedding speeches.
Cutting Edge director Kirsty Pearce said, “We wanted to support a local charity at this event and when we heard about Tiago and Alison, they were the obvious choice. Our event sponsors are generously donating raffle prizes so we’re looking forward to helping swell their fund.”
Tickets for the event are priced at £7.50 and include a Bucks Fizz reception and light buffet. Each person attending the event will be presented with a free ‘Wedding Welcome Pack’ which includes a pair of Pilgrim earrings worth £10 per pair, donated by Lilly Maes Gift Boutique of Brackley.
The event’s sponsors include:
The Gallery, Rye Hill Golf Club
Fiona Baker Photography
Katherine Allen Bridal Wear
The Balloon Lady
Henrys of Banbury
Ken Norman: Best Man Boot Camp
Cakes for All
The Sweet Company
Banbury Wedding Cars
KNR Jewellery:
Richard Young Magic
Blueice Roadshow
Lilly Maes Gift Boutique: Brackley
Fresh FX Video Production
Original concept by WORD-right - copywriting and marketing
Oxfordshire-based copywriter company WORD-right (www.word-right.co.uk), is hosting a half-day Press Release Writing Masterclass on April 6th 2011 at Bloxham Mill near Banbury. The morning masterclass starts at 9.15am and ends at 12.30pm.
The interactive masterclass is designed to help small businesses learn how to write effective press releases. The class will also cover the difference between traditional offline and online PR, and how to identify newsworthy stories about their business.
There are 10 places available for the masterclass. Attendees will have the opportunity to write a press release under the guidance of their tutor, Joy McCarthy. Each person will receive a printed information pack which covers all the course material delivered during the masterclass.
“Small business owners often don’t take advantage of PR because they are daunted by the thought of writing a press release,” comments Joy McCarthy, WORD-right’s director and principal copywriter. “The masterclass will teach them all they need to identify their PR opportunities and how to create effective press releases.”
The PR masterclass is the first in a series of small business copywriting workshops. Future masterclasses will include writing for websites and the role of copywriting in SEO (search engine optimisation).
The cost of the masterclass is £40 + VAT. Places can be booked online at www.word-right.co.uk/copywriting-masterclass.html. Numbers are limited to 10 per masterclass.
A 25% ‘early bird’ discount is being offered for online bookings made before 28th February 2011. Anyone booking online should use the promotion code: NUE110217173023 and click on the ‘recalculate’ button to activate the discount.
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Notes to Editors
WORD-right is a copywriting and marketing consultancy based in Chipping Norton, Oxfordshire.
The company, which is division of IDEAS-right Ltd, was founded in 2006. It specialises in small business marketing, working for a range of companies in different industry sectors in the Oxfordshire area and further afield.
Joy McCarthy, WORD-right director is an experienced copywriting tutor and has worked with almost 100 student writers from all over the world.
For more information, please contact:
Joy McCarthy
Tel: 01608 642845
Mob: 07880 980095
Website: www.word-right.co.uk
Can you be the Cutting Edge's Bridal Princess? Photograph courtesy of Fiona Baker Photography
The Cutting Edge Hair and Beauty Salon in Banbury (www.the-cuttingedge.co.uk) is celebrating the forthcoming Royal Wedding with a competition to find its own ‘Bridal Princess. Entries are being sought from prospective brides of all ages, and the winner will be announced at a gala bridal evening, ‘Fantasy Fairytale’ at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011.
The Bridal Fantasy Fairytale evening will be a combination of entertainment, hair and beauty demonstrations and a fashion show of bridal wear. The event’s sponsors include Rye Hill Golf Club and Fiona Baker Photography.
Prospective brides will be asked complete an entry form prior to the event saying why they would like to be The Cutting Edge’s Bridal Princess. The brides will attend the Bridal Fantasy Fairytale evening, where the winner of the Bridal Princess competition will be announced.
The three finalists will be announced at the beginning of the evening’s programme. All three will have the opportunity to have their hair and make-up done by The Cutting Edge’s bridal specialists. The overall winner of the Bridal Princess competition will be announced as part of the evening’s finale.
All three finalists will be presented with a ‘bottle of bubbly’ as well as having a make-over on the evening. Each finalist will be photographed on the evening by professional wedding photographer, Fiona Baker.
The Cutting Edge’s Bridal Princess will win a wedding hair package: a trial hair and make-up appointment prior to her wedding. On her wedding day itself, she will have her make-up created and hair styled by the salon’s bridal specialists. She will also be presented with flowers on the evening.
The Cutting Edge’s Salon Director Kirsty Pearce said, “There is nothing like a wedding to capture people’s hearts and imagination. Every bride is a Princess on her wedding day and making our local brides feel even more special is the perfect way to mark the Royal Wedding. The winner of our Bridal Princess contest really will be treated like royalty.”
Entry forms are available from The Cutting Edge Salon or online at http://www.the-cuttingedge.co.uk/bridal-princess.html. Tickets for the Bridal Fantasy Fairytale evening are on sale now priced at £7.50. A percentage of the ticket price will be donated to a local charity.
Tickets are available from The Cutting Edge or by post from TCE Bridal Princess, c/o 30 Lords Piece Road, Chipping Norton, OX7 5HT. Cheques should be made payable to ‘The Cutting Edge’.
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Notes to Editors
The Cutting Edge Hair & Beauty Salon in Rotary Way, Banbury, will shortly be celebrating its 4th birthday. The salon employs 14 stylists and beauty therapists, including long hair and bridal specialists.
The Bridal Princess contest is open to brides of all ages who are planning their wedding before October 2013. Entry to the contest is free. Brides will need to attend the Bridal Fantasy Fairytale Evening where the winner will be announced.
The Bridal Fantasy Fairytale Evening will be held at The Gallery – Rye Hill Golf Club on Thursday 31st March 2011 at 7.30, where the winner of the contest will be announced. The evening is being sponsored by Greg Heath of Rye Hill, Fiona Baker Photography and other local wedding specialists.
Included in the evening will be a Bucks Fizz reception and light buffet and wedding cupcakes, hair and beauty demonstrations, and a fashion show finale.
The 3 finalists of the Bridal Princess contest will be announced at the start of the evening. Each bride will be presented with a bottle of bubbly and have her hair and make-up done by The Cutting Edge bridal team. Once their make-over is complete, the finalists will have the opportunity to pose for photographs taken by professional photographer, Fiona Baker. The two runners-up will receive a free 8 x 6 portrait picture.
The winning bride will be announced at the end of the evening. She will be presented with flowers and her wedding hair & beauty voucher. The winning bride will also receive a 10 x 8 professional photograph, taken on the evening by Fiona Baker.
For more information, please contact:
Kirsty Pearce / Jayne Wells
The Cutting Edge Salon Director
Tel: 01295 278910
Mob: (Kirsty) 07984 951579 or (Jayne) 07985 729565
Email: thecuttingedge07@aol.com
Web: www.the-cuttingedge.co.uk
Joy McCarthy
TCE Marketing
Tel: 01608 642845
Email: brides@the-cuttingedge.co.uk
The domain name, www.twin-peaks.co.uk – home of Team Attitude at Altitude’s massive fundraising appeal is up for grabs!
The domain and site has been sponsored by WORD-right and WEB-right since August 2009.
The site and its noteworthy domain name helped Deb Hunt and her team raise the magnificent sum of £25,680 for national breast cancer charity: Breakthrough Breast Cancer.
Now the fundraising appeal has closed, the domain name needs a new home.
The price?
- We will donate the domain to any other group fundraising for a breast cancer charity. To ensure www.twin-peaks.co.uk goes to a bona fide home, any group or fundraiser will be verified before the domain is transferred.
- Or – the domain can be bought for a minimum £100 donation to Breakthrough Breast Cancer.Of course, if you’d like to round the fundraising up to a nice even £26,000, offers of £320 would be viewed favourably!
Website stats
The www.twin-peaks.co.uk website attracted more than 10,000 visitors in its fundraising year.
Let’s help Team Attitude at Altitude end their fundraising campaign on a high note – help us sell their much loved www.twin-peaks.co.uk.
Get your bid in now – email WORD-right today!
Avium Grounds Maintenance Swindon
Luke Whiteside of grounds maintenance company Avium, based in Swindon, says local companies are recognising the importance of good first impressions. As confidence in the economy grows, more business parks, hotels and large companies are now planning their year’s grounds maintenance to ensure their external presentation is faultless.
During difficult economic times, managing extensive grounds often takes a back seat while resources are spent on what are perceived as more essential activities. Grounds maintenance often adds to the in-house staff’s workload, who don’t have the time, skills or the equipment to do the work thoroughly. As a result, the business grounds can look neglected, which has a detrimental effect on the company’s image.
Avium Grounds Maintenance reports an increase in forward planning already in 2011, with Swindon companies keen to create good first impressions for visitors, customers and staff alike. The early snow in November and December caused damage not only to grounds in the region, but also to structures such as cycle sheds and smoking shelters. Avium’s team have been kept busy doing essential repairs as well as ensuring customers have enough salt and grit supplies to cope with any severe weather conditions.
As well as providing grounds maintenance services to some of Swindon’s most prestigious companies, Avium is also an approved contractor for the Environment Agency. Much of this work carried out involves the treatment of Japanese knotweed on river banks, where extreme caution is needed to avoid any contamination of water courses.
Luke Whiteside of Avium Grounds Maintenance said, “Keeping large grounds looking good needs ongoing work. During the winter months, there is still work to be done to keep grounds in tip-top condition. Frosts can dislodge recently planted trees and shrubs, so it’s essential to make sure they are bedded in properly. And it’s important to do any pruning before the end of February before the bird nesting season starts.”
Avium gives seasonal horticultural hints on its website to help companies keep on top of their grounds maintenance.
Anyone interested in a grounds maintenance service can contact Avium on 01793 729999, or by email to enquiries@avium-gm.co.uk.
Banbury hairdressers, The Cutting Edge (http://www.the-cuttingedge.co.uk) has proved itself to be at the cutting edge of hair design. Based in Rotary Way, The Cutting Edge is the only salon in the Banbury area using and stocking the revolutionary new heating rollers from Cloud Nine: TheO.
TheO, which was launched in the US in June this year, is the brainchild of Robert Powls, the international hairdressing icon. Using NASA technology, TheO has brought heated rollers into the 21st Century. Because of the unique design of the rollers, TheO is considerably easier to use than traditional heated rollers. It uses seven times less electricity, and is cool to the touch, eliminating the risk of burns and accidents.
TheO heated rollers create hairstyles with volume and movement. They are easy to use, making them ideal for home use, as well as in salon. The lightweight soft grip rollers gently hold the hair without the need for pins or clips.
TheO heated roller pod
TheO system consists of a heating ‘pod’ and soft grip technology rollers, which are available in a range of sizes. The rollers are placed in the pod, one at a time and, at the touch of a button, the pod weighs the roller to determine the heating time. TheO’s unique heat induction technology heats each roller to 130° in less than 4 seconds. By heating the rollers individually, the heat is delivered on demand, unlike traditional rollers which rely on heating the entire set.
TheO rollers are heated from the inside and, like the pod, feel cool to the touch. Traditional heated rollers are very hot, which makes them difficult to handle and has the potential to burn the scalp.
For long-lasting hold and added shine, TheO Amplifying Spray is recommended for use with the rollers. The Amplifying Spray makes styling easier and its weightless, firm-hold formula prepares the hair for styling and ensures it wraps smoothly round the rollers.
The Cutting Edge salon director, Kirsty Pearce comments, “TheO is the perfect hair product. It’s easy to use and gives fantastic results every time. We’re very privileged to be the only salon in Banbury to be stocking them and they are fast becoming this season’s ‘must have’ hair product. TheO is going to be on a lot of Christmas wish lists! We use them in the salon all the time, and I never thought I’d be championing the use of heated rollers! We’ve only had them in stock for a few weeks and we’ve already sold quite a few.”
TheO Pod retails at £149.95. The rollers come in packs of four, in a range of sizes from 20mm to jumbo 60mm, and are priced between £15.95 and £18.95 a pack. TheO Amplifying Spray costs £12.95. All the products are available from The Cutting Edge Hair and Beauty Salon and orders are being taken now for Christmas.
Anyone wishing to try TheO, can make an appointment with The Cutting Edge Hair and Beauty Salon, Rotary Way, Banbury, by phoning 01295 278910.
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Notes to Editors
The Cutting Edge Hair and Beauty Salon was established in Rotary Way, Banbury in May 2007. The salon employs 9 hair stylists, both male and female, one colour technician, two receptionists and three apprentices.
The salon boasts 4 long hair specialists, and salon director Kirsty Pearce, trains other hairdressers in long hair styling techniques. The Cutting Edge team are also hair colour and hair extension specialists.
One of the salon’s stylists, Jake Berry, won the British National Open Championship for ‘Creative Gents Work’ at the age of 17.
Director Jayne Wells, is the company’s beauty consultant.
The Cutting Edge uses a range of quality professional products including: K-PAK, JOICO, VERO K-PAK COLOR, Cloud 9, and Xtreme.
For more information, please contact:
Kirsty Pearce or Jayne Wells
Tel: 01295 278910
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