As a copywriter, I’m fussy when it comes to the written word.  Well-written copy presents a professional image – surely a top priority for every company?

Text messaging has a lot to answer for and this is creeping into a lot of web content.  News updates, blogs, and all sorts of online content are suffering from the text message syndrome.

While it might be OK to use all lowercase letters for speed and convenience when you text your friends, it’s never an acceptable business practice.

One of the most common examples is that smallest of words: ‘I’.  Writing ‘i will’ or ‘i did’, instead of ‘I will’ or ‘I did’ in your business communications makes you look sloppy.  It damages your reputation and undermines all the time and effort you spend in promoting your company.

In our competitive world, we need to present the most professional image possible, and attention to these small details goes a long way to achieving this.

Remember: everything you write says something about your business.  Don’t take shortcuts – if time is an issue, it’s worth considering using a professional copywriting service.  But whatever you do, please … please avoid  ‘text-speak’.

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