Surge in gold prices benefits the charity sector

Raising money for charity with Gold Parties

With the huge surge in the price of gold during 2009, many charity fundraisers are cashing in on this lucrative market by organising ‘Gold Parties’ and ‘Pot of Gold’ appeals.

North London-based gold traders, YourGoldParty Ltd (http://www.yourgoldparty.co.uk) is seeing a substantial increase in the number of charities taking advantage of this simple fundraising concept.

Gold Parties work in a similar way to Tupperware or Ann Summers parties, with one significant difference.  The guests at the parties go away with money in their pockets rather than being asked to spend it.  When organised as a charity fundraiser, the benefiting good cause is paid 10% commission on the total amount of all the gold bought at the event.  In addition, a referral commission is also paid if additional parties are booked as a result.

Many enterprising fundraisers are taking the opportunity to host gold parties as part of ‘double-fundraisers’.  These events include ‘pamper days’ and clothes and accessory sales.  The guests sell their gold for cash and go on to spend some of their gains on beauty treatments or new clothes.

As well as organising gold parties, charities are cashing in on the high gold prices by organising ‘Pot of Gold’ appeals.  Most people have broken earrings, cufflinks or chains lying about, which they don’t know what to do with.  While it isn’t worth the time and effort for an individual to sell an odd earring, by organising collections, charities can reap the benefits of the high gold prices.

Using gold as a fundraiser is becoming popular with local fundraising committees, and individuals who are undertaking charity treks.  Oxfordshire’s Deb Hunt (http://www.twin-peaks.co.uk), one of a team of four women trekking up Kilimanjaro in September 2010 for Breakthrough Breast Cancer comments, “The gold party was a fantastic fundraiser for our appeal.  It was absolutely minimal effort with a high gain, and that’s without the ongoing referral commission.”

YourGoldParty MD Howard Levy says, “The charity sector is embracing the idea of gold parties and gold appeals.  With the high price of gold, there is a lot of money to be made.  It’s another form of recycling … a bit like raising money from toner cartridges or the old milk bottle tops … except it is considerably more lucrative.  We’re expecting a huge demand before and after the Christmas period.  It’s a time when people want more cash in their pockets, especially in a recession, and charities are making the most of it.”

Charity fundraisers who would like to know more about organising gold parties or Pot of Gold appeals can contact Howard Levy on 0800 112 3185 or by email at info@yourgoldparty.co.uk.

- ends -

Notes to Editors

Based in North London, YourGoldParty is an gold trader with more than 20 years’ experience. The company helps set up gold parties across England for both private individuals and charities.

The company buys gold at parties and can arrange private buying appointments for charities operating gold appeals.

For more information, please contact:

Howard Levy
Managing Director of YourGoldParty
Tel: 07973 348547
Email: info@yourgoldparty.co.uk
http://www.yourgoldparty.co.uk

Customer service and the art of communication

I read an interesting blog this morning entitled ‘Customer service key to Christmas’.  It was music to my ears!  Is good service more important than discounted prices?  Yes – every time.  Of course we all like to get a bargain, but if a lower price means the level of service is compromised, it’s not a good deal.  In my opinion, communication is the key to great customer service.  What’s more, it doesn’t cost a lot in terms of time or money, but the rewards are huge.

As the executor of a will, I’ve recently had dealings with a fairly large firm of solicitors.  If you were to look at this company’s website and listen to the recorded phone messages, you’d probably be delighted to hear that I, as a client, am the most important person in the world.  At least that’s the theory … until it comes to communicating with me, that is.  My emails have gone unanswered and phone calls unreturned.  Eventually I couldn’t take any more and I made a complaint.  After a couple of letters, the gist of the senior partner’s reply was … ‘it wasn’t their policy to communicate because it cost too much money!’

How many small businesses can afford to take that sort of attitude? WORD-right certainly can’t.   Will I be recommending that firm of solicitors to anyone?  Not in a million years!  Will I be telling everyone about the poor service?  Of course I will!

It doesn’t take too much imagination to work out that, if your client, customer or prospect sends an enquiry, it’s because they need information … ignore it at your peril.  If you don’t respond and at least try to provide the answers, they’ll pretty soon find someone who will.  And that someone might just be your competitor.

Imagine this scenario … you’ve just walked into a restaurant or a café.  You find a table and sit down.  If, after 15 minutes nobody has acknowledged your presence, let alone given you a menu or taken a drinks order, what will you do?  It’s likely you’ll make a fuss or walk out, and you’ll tell everyone who’ll listen about the appalling service.

On the other hand, providing you’re welcomed with a smile … told they are very busy so there might be a delay in fulfilling your order … you’ll sit there quite happily.  In fact, if they keep communicating with you and perhaps offer you a complimentary glass or two of wine, there’s a good chance you’ll wait for hours and still rave about the service!

Communication doesn’t cost a lot.  If you haven’t got time to answer that email in depth, at least acknowledge it.  Send a reply saying you’ll answer fully after lunch or the next day … and be sure you do!  If you’ve promised to phone someone back at a given time, make that call.  If you haven’t yet got the information they want, at least phone and tell them so.  That way, you’ve fulfilled your promise, the client knows they are not forgotten, and you’ve bought yourself some time.  Apart from being good practice, it’s just common courtesy.

And finally, if you have got it wrong and someone complains, hold your hand up … admit you’ve got it wrong and do something to put it right.  Good communication skills will help you win new business, increase your professional standing, and most importantly … keep your existing clients and customers coming back for more.

Plan to communicate

The old adage says ‘few businesses plan to fail, but many fail to plan’.  I’ve got a different take on this.  In my experience it’s more like ‘most businesses plan to communicate … but how many actually do?

As copywriters and marketers, we try to look at the bigger picture.  We could write you the best direct mail letter or website copy in the world, but if there are gaps in your marketing activity, you need more than just good copy.  And when we are out talking to people, the most common problem is the failure to communicate … “but I don’t have enough hours in the day” … or “I send Christmas cards every year” … or “well, I keep meaning to send a newsletter”, to name but a few of the excuses!

It might just be my opinion, but I think the success (or failure) of many a business can be put down to its levels of communication.  For so many people, actually getting in touch with existing customers or prospects is shelved in favour of the quest for new sales.  But it is often said it takes 5 times as much effort (not to mention cost) to make a new sale than it does to make a repeat one.

Think of your customer and prospect base as a bucket of water.  You need to keep the bucket full, but inevitably it’s got a hole.  As fast as you can put new sales in the top, the old ones are pouring out the bottom.  While you’re never going to keep every customer or client for ever, you can stop some of the leakage.  All it takes to plug the hole is a bit of communication.

Communicating with your customers needn’t take long.  It doesn’t have to be a major exercise, or cost a lot of money.  So how can you keep in touch and make sure your company name and profile is the one which is in the fore-front of their minds?

• Pick up the phone … as BT once said ‘It’s good to talk’.  A quick call now and again could result in a sales opportunity
• Send an email … just a quick ‘how are you’ or ‘I thought you might be interested to hear …’ could make all the difference
• Run a newsletter campaign.  It isn’t rocket science and it doesn’t need to be expensive.  Systems such as Constant Contact are efficient and low-cost.
• Think about PR – it helps you communicate with a much wider market
• Send text messages.  You can do it yourself or use an online texting service.

If you’re one of the countless companies which hasn’t quite got round to developing the art of communication, why not give it a try.  You don’t need a fancy CRM (Customer Relationship Management) system – just a bit of organisation.  If you’re going to make phone calls, a good old-fashioned card index is as good as anything.

However you manage it, remember: by staying in touch with your business contacts, you’ll find it much easier to keep that bucket full!

Sainsbury’s Chipping Norton Opening Hours – a community service!

Sainsburys Chipping Norton - opening day

One of the most frequent searches which brings people to this blog is ‘Sainsburys Chipping Norton opening hours’.  This is because WORD-right blogged about the opening of the new store (previously Somerfield) in the spring of 2009.

So for all those local shoppers in search of information, Sainsbury’s Chipping Norton opening times are:

• Monday to Saturday – 7am – 9pm

• Sunday  -  10.30am – 4.30pm

This does conflicts with the information online, which states the opening hours are 7am – 11pm.  But having just visited the Chippy store, a huge banner in the car park advertises the opening hours, as above.

If you want to look at the Sainsbury’s online information, first you’ll have to visit the main website and insert the postcode in the store location finder.  From there you’ll have to follow a link for more information.

Sainsbury’s kindly tells us it has an ATM (cashpoint), the number of spaces in the car park, and what it sells … all useful stuff … but when is the store open?  Oh yes!  Cunningly hidden on the bottom left  under the title ‘Main’ (main what?), you’ll find the list of opening times!

It would seem Chipping Norton isn’t buzzing with activity late at night.  A fact, I imagine which prompted the change in opening times.

But of course, as we live and work in the beautiful Oxfordshire town of Chipping Norton,  we’re delighted to help our fellow residents where we can, and hope this information is useful!

Overcoming Networking Nerves

Maypole Speed Networking at FBBC

While networking is a good source of business, there are still a large number of people who approach it with some trepidation.  There’s no doubt walking into a room full of strangers can cause a few anxious moments, for even the most gregarious amongst us.  So if nerves are affecting your networking opportunities, what can you do about it?

Networking – the bigger picture

Networking is a ‘slow burn’ activity.  If you go along armed with a handful of business cards and expect to come away with a full order book, you’re going to be sadly disappointed!  Networking is about building relationships.  The person you’re talking to might not need your services, but networking doesn’t stop there.  What about that person’s next door neighbour, his PA’s husband, or his company accountant?  The average person knows around 200 people and, when you talk to someone, that’s who you are networking with. Remember the six degrees of separation?  But nobody is going to recommend your services until they get to know you.  So don’t treat networking as a one-off activity – you have to persevere and attend regularly.

Set networking objectives

Of course networking is a social activity, but it’s important to remember why you’re there.  It’s a good idea to have a strategy and set yourself some objectives before you go, for example:

• How many new people do you want to talk to?
• Is there someone there you particularly want to meet.  If so, how will you go about it?
• How will you develop your relationship with that person?

A few years ago I met two very enterprising young men who built their business through networking.  They made a list of all the people they wanted to meet and did their homework.  They attended the right networking events and, one by one, got to meet everyone on their list.  Not many people are that dedicated, but it does show setting networking objectives is effective.

Breaking into groups

We were recently involved in a survey of newcomers to a networking group.  Without exception, the biggest bogeyman was the thought of entering a room and starting a conversation.  If this is you, think about it … why is everyone there?  Like you, they’re there to network and talk to others.  So will they object if you walk up and start a conversation?  No!  They’ll be only too pleased to meet you.  After all, you and your network might just put work their way!

When you walk into a room full of people, stop and look at their feet.   Body language is a wonderful thing.  If two people are standing with their feet straight and pointing towards each other, breaking into that conversation will be difficult.  They are engrossed.  However, if they’re standing a bit further back with their feet splayed, they are open and receptive to new approaches.  There’s a useful article on the Kintish website which demonstrates this. Follow the link and take a good look at the picture.  Which group could you break into?

The elevator pitch

Aaargh!  Speaking in public!  Panic!  When you’ve only got 30 seconds or a minute to introduce yourself, what do you say?  Some networking groups are ruthless about the time, so if you waffle you might find yourself cut off before you’ve even warmed to your subject.  Getting your elevator pitch right and well-rehearsed is vital.  If it helps, keep some notes to hand in case you dry up.   If you’re unsure what to say in your elevator pitch, take a  look at the BNET blog.  There’s a lot of useful information on it.

Finally …

Just a few more tips to help soothe your networking nerves …

• Think about the dress code! If you arrive wearing your old jeans and tee shirt, you might feel daunted being surrounded with smartly dressed professionals.  So scrub up well and put your best foot forward.
• If all else fails … smile! Who can resist a great big genuine smile, even if it’s from a total stranger.  And funnily enough, the tone of your voice changes when you’re smiling.
• Don’t dominate the conversation! Networking is a two-way street, so be prepared to listen to others too.
• Don’t go without your business cards! Networking meetings are full of people who apologise and say ‘ Sorry, I’ve run out and haven’t had time to get more printed’.  If that’s the case, they would be better off staying at home and ordering them online!
• If you’re still nervous, try arriving early! That way other people will be keen to come and talk to you.
• Now you’ve found them … hold on to them!  You’re first job when you get back to your desk should be to send an email to your new-found friends.  It doesn’t take much … sending a short ‘good to meet you’ message is polite and opens up a whole new line of communication.  Yet this is probably the one thing most networkers fail to do.

The Lynq – WORD-right Connection

Lynq Ltd is a software house based in Fareham, Hampshire. As a strategic Exact Software Partner and leading distributor of Exact Software’s Macola manufacturing and distribution accounting systems in the United Kingdom and Europe, Lynq also has offices in the Ukraine and the US.

Lynq’s experienced team has worked with Macola for over 20 years and has as an enviable reputation as one of the best suppliers of Exact Macola products in the market today.

John Grima, Business Development Manager, Lynq Ltd

WORD-right had provided some copywriting services to Lynq in 2006. It was the combination of David McCarthy’s IT background and experience and Joy McCarthy’s marketing skills, which led to Lynq getting in touch again to help with a new marketing initiative in the summer of 2008.

Lynq was about to bring two new software solutions to the market: Visual Planner and HyperLynq. The systems, which integrate fully with Macola ES and Macola Progression, are unique in the market, and are generating a great deal of interest with Exact Macola users.

Visual Planner is a visual point-and-click tool which revolutionizes the way manufacturing production planning can be achieved with fewer staff. Unlike other tools available, it writes back the planning schedules directly to Macola.

HyperLynq accesses the Macola databases to present information in a way the user can configure dynamically on the screen, filtering and ‘drilling down’ with just a few mouse clicks. As this functionality isn’t available in Macola, HyperLynq will appeal to many of the existing Macola customer base.
While Lynq’s core customer base is in Europe, both Visual Planner and HyperLynq were to be marketed internationally, in particular in the US where Exact Macola has a large market share. As well as targeting Macola users direct, Lynq also wanted to break into the reseller market.

Working with John Grima, Lynq’s Business Development Manager, WORD-right produced a comprehensive marketing plan which included the management of the newly constructed Lynq website, regular email marketing and newsletter campaigns, a suite of professionally written marketing collateral, and both offline and online PR. To add credibility, WORD-right also worked on a series of Customer Success Stories, interviewing some of Lynq’s existing customers and writing comprehensive case studies about the service they had received.

The culmination of Lynq’s 9 month marketing campaign was Engage, the Exact User Conference held annually in the US.  The 2009 Engage event was held in Nashville, Tennessee in March 2009 and saw the launch of the 3rd generation of Visual Planner.

Lynq exhibited in the Engage Vendor Showcase and the WORD-right team created all the company’s promotional materials including print-ready PDFs for the exhibition banner and the delegate bag inserts. The PDFs were sent direct to Lynq’s print shop in the US for printing delivery to Nashville. During the Engage conference, WORD-right was in contact with John Grima to manage the distribution of Lynq’s ‘Live from Engage’ electronic newsletter.
Lynq’s product and brand awareness has risen considerably in the past few months, with sales of the new products now in the pipeline. WORD-right will continue to work with Lynq on an ‘as needed’ basis, and will continue to be in touch with John Grima at Lynq, offering help and support.

“Word-Right are part of my team. I am constantly impressed by their high standard work, their marketing knowledge in areas such as ‘brand’, ’web’, and ‘campaigns’, and by their totally professional approach. Word-Right spent a lot of effort in analysing our marketing strategy and mix, taking a complete and honest view. Their subsequent report and proposals were therefore thorough, realistic and creative – as well as being affordable. I was particularly impressed by the creative proposals, which successfully addressed our problem in getting our offer noticed by potential customers in a crowded marketplace. We also believe our brand profile has subsequently increased, which will mean new profitable business for us.”

John Grima
Business Development Manager
Lynq Ltd

Launch of New Allotment Blog

Chipping Norton copywriters and allotment holders, Joy and David McCarthy, have recently set up a new blog to act as an online diary and information resource for both ‘allotmenteers’ and vegetable gardeners. (http://copywritersallotment.wordpress.com/)   The couple, who took

The copywriters' allotment - September 2007

A transformed allotment

over their overgrown half-sized plot in September 2007, had only documented their progress with pictures prior to the blog.

The blog is updated each week and additional pages tell the story so far.  The McCarthys are hoping other allotment holders and gardeners will add comments and suggestions to help provide down-to-earth practical advice for new gardeners and growers.

Joy McCarthy explained, “We wanted to have a written record, as well as a photographic one, of our work on the allotment and what better way to do that than with a blog.  With the huge surge in interest in growing your own food, we hope our allotment blog will provide some inspiration to new allotment keepers and help put Chippy’s growers on the map.  The experienced allotment holders have a wealth of information which we’d like to tap into.  With the large number of younger people and families now queuing up for an allotment, a blog is a good way of ensuring vital information is passed on.  We’ve already started to include some tips and suggestions on dealing with problems such as slugs and caterpillars, but we make no secret of the fact we’re rookies when it comes to gardening on this scale.

Because we wanted a complete record, this year we’ve been weighing  everything we’ve harvested.  At the beginning of September, our 90’ x 25’ plot had produced an amazing 98 kg of fresh vegetables from just this season’s crops!  Just for fun, we’re also working out what it would have cost to buy, based on prices in the local shops.  Had we bought everything we’ve grown from Sainsbury’s or the Co-op, we would have spent nearly £300 so far.  With the potential for having home-grown produce 12 months of the year from our allotment, we expect that figure to be almost £1,000 in total.  Including the price of seeds and some investment in canes and net, we’ve spent around £120 this year.  It just goes to show it is worth growing your own and there’s no doubt home-grown veg tastes so much better.”

As well as the online diary and allotment tips, a recipe section is also being developed on the blog.  Anyone wishing to read the blog or make any comments or suggestions should visit: http://copywritersallotment.wordpress.com/

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
Email: joy@word-right.co.uk

Customer Case Studies – a Great Marketing Opportunity

Everyone knows referral business is the best.  What better way to gain new customers or clients than by recommendation?

An example of a WORD-right case study

In general, people are more likely to buy products rather than services online.  Because it’s a simple transaction, they know exactly what they’ll get for their money.  And, if they pay by credit card, they have built-in guarantees.  But buying a service is a different proposition.  How do your prospects know your company can be trusted or if your skills are up to the job?  If they don’t know you, they only have your word for it.

You can solve this problem by adding case studies or ‘customer stories’ to your website.  These act as a personal referral from one business to another.  It gives your prospect the opportunity to read about the client’s problem, how you helped them solve it, and the service you provided.

Businesses often use testimonials on their websites and marketing literature, but too many make the same sort of meaningless statement …

“Joe Bloggs Ltd is a great company and I wouldn’t hesitate to recommend them.”  Mr X from Bangor …

This sort of testimonial isn’t going to help you win business, particularly if it’s from an anonymous or even spurious source.  But by writing a case study, you will take your testimonials to a new level.  A case study is an in-depth account of your work with that particular client.  It must be an unbiased and honest representation of the service you provided.

To write a good case study, you need your client’s input.  You can conduct an interview or ask them to complete a questionnaire.  The case study is written from the information they provide, using as many of their own words or quotes as possible.

Case studies are even more effective when you commission another company to write them on your behalf.  If you interview your client yourself, they might not be completely frank and open.  There is the risk they’ll give you ‘Sunday School answers’, saying what they think you want to hear, rather than giving an honest appraisal of your service.  By using a specialist company to write your case studies, you will get a well written and unbiased result.

As well as providing powerful referrals for your website, a strong case study can be used as hard copy marketing collateral, as a blog posting, or even as the basis for a press release.  For more information on WORD-right’s case study writing service, visit the website here or phone 01608 642845 and speak to the Oxfordshire Copywriters.

5 top tips for working from home

Increasingly, more and more people are working from home.  Many small business owners operate from home, and employers are encouraging staff to do the same.  There’s no doubt there are huge benefits: no more sitting in traffic jams wasting hours every day … a cup of coffee when you fancy one … and of course no expensive office rent to pay.

But working from home doesn’t suit everyone.  If you’re not disciplined, there’s a danger you won’t get any work done and, if you’re used to being in a busy work environment, it can be a very solitary existence.  So what can you do to make sure working from home is a positive experience?

1. A dedicated place of work

If you’re going to work from home, the first thing you’ll need is a dedicated office space.  You might already have a study, or a spare bedroom you can convert.  Perhaps you can create some space in the attic or even a home office in the garden.  The important thing is to have somewhere you actually ‘go to work’.

OK, some people can be disciplined working at the kitchen table or in the sitting room with the TV on, but they are in the minority.  Even if it’s just walking up the stairs or up the garden path, physically going to your place of work will help your mindset.

2.  Don’t paper-shuffle!

There are hundreds of distractions for anyone working from home.  Allowing them to take over your day is the home worker’s equivalent of paper shuffling.

There’s no problem with hanging your washing out if it’s a fine day.  But if you then decide to mow the lawn, clean the car, or watch the golf on TV, you could be on a slippery slope!

3.  Educate your family and friends

Not everyone understands the home working concept.  If your friends and family are guilty of just popping in because they ‘were just passing’, nip it in the bud!  They wouldn’t be able to visit if you were working in a formal environment, so don’t encourage day-time social visits.  And, no matter how much pressure you’re subjected to, make sure all your family and friends know you’re not the unofficial babysitter, dog walker, or personal shopper, simply because you’re at home during the day.

4.  Plan your days

Working from home isn’t an excuse to sleep late, take 3-hour lunch breaks, or knock off early!  If you do that, you’ll never be a successful home worker.  On the other hand, you have to know when to stop too.  Working from home can mean you’re ‘on call’ 18 hours a day, but like everyone else you need to take time out.

The answer is to plan your days.  Set your working hours and keep to them.  If you take an extra long lunch break one day, make up the time by working another half hour in the evening.  If you burn the midnight oil one night, take some time out the next morning.

Sit down each morning and write yourself a list of things to do that day.  Prioritise them, and tick them off the list as they’re completed.

If you’re a workaholic, you’ll need to plan in some leisure time too.  There are always going to be times when you need to work in the evening or early morning, but don’t overdo it.  If your phone always rings when you’re having dinner, let the ansaphone pick it up – that’s what its there for!

5.  Overcoming loneliness

If you’re used to working in a busy environment, the home worker’s solitary life-style can be a bit of a shock.

While social networking sites such as Facebook and Twitter can help and allow you to communicate with others from your desk, they do have their drawbacks.  If you spend too much time on these sites, your work will suffer.  You can overcome this by planning the time you spend on social networking each day, so you reap the benefits but don’t damage your business.

Business networking events are great for home workers.  Obviously the objective is to meet other people and ultimately increase sales, but they are also a good social opportunity and will get you out of the house on a regular basis.

If you are working alone at home, it’s important to engage in some out-of-hours social activities.  This might be a visit to the local pub or going to the gym for a workout, joining some social groups, or perhaps attending evening classes.

Get it right, and working from home can be a fulfilling experience.

Oxfordshire businesses get behind Team Attitude at Altitude

Team Attitude at Altitude (www.twin-peaks.co.uk), the four women who are aiming to raise £20,000 for Breakthrough Breast Cancer by trekking up Kilimanjaro, have received more pledges of support from local Oxfordshire businesses.

Kidlington-based Cherwell Graphics will be printing the Team’s promotional 2010 calendar: Chaps for Baps.  The calendars will be printed in October and will be available for sale online through the Team’s website www.twin-peaks.co.uk.

In the current economic climate, Deb Hunt and her fellow team members recognise businesses need to benefit from supporting good causes.  As one of the benefits to business sponsors, Bloxham Mill Business Centre near Banbury has offered to host a networking event in September 2010 before the trek.  This will give all the business supporters an opportunity to see the Team off and network with other sponsors.

In addition, businesses sponsoring Team Attitude at Altitude will be given a listing on the ‘Corporate Sponsors’ page on the Twin-Peaks website.   Sponsors pledging £1,000 or more will also be listed on the other four main pages of the website.  Cash donations can be made online, and anyone wishing to support the Team with gifts in kind can download a ‘wish list’ from the website.

Team Attitude at Altitude’s website, which is sponsored by Chipping Norton Internet marketing company WEB-right, went live on 13th August.  The site has attracted nearly 350 visitors from across the world in its first 5 days.

Deb Hunt commented, “The website has made a huge difference to our appeal.  It is particularly good to be attracting support from the business community and we’re working hard to give our supporters something back.  We’d have a lot of emails from well-wishers and potential supporters.  A company in Florida has even offered to help with some of our trekking kit!  I feel confident we’re going to achieve our £20,000 target.”

-ends-

Notes to Editors

Team Attitude at Altitude is the name given to four women supporting the work of Breakthrough Breast Cancer: Deb Hunt, Annemarie Smith, Helen Taylor and Audra Selley.

The Team will be taking part in a 9-day trek up Mount Kilimanjaro on the Rongai Route, the hardest ascent, to raise £20,000.  To date, the total raised is £4,711: 24% of target.

Team Attitude at Altitude’s website (www.twin-peaks.co.uk) is sponsored by Chipping Norton company:  WEB-right.

For more information, please contact:

Joy McCarthy
Tel: 01608 642845
enquiries@word-right.co.uk
http://www.word-right.co.uk

Deb Hunt
Team Attitude at Altitude
Tel: 01869 340850
Mob: 07527 229739
Email: debs@twin-peaks.co.uk
http://www.twin-peaks.co.uk